After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online publishers.The goals include better measuring how much money ad-tech and other "middle players" are siphoning out of the digital media marketplace between advertisers and publishers.Only 30 to 40 cents of every digital media dollar are estimated to actually reach publishers and result in an ad showing up, ANA CEO Bob Liodice said in a statement. The ad-tech companies that charge fees along the way argue that they add value by, for example, finding the right audiences or the best ad inventory. But the ANA sees much of those fees as a drag on marketers' return, to say nothing of ad fraud that is hard to detect in all the complexity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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New York State’s collection of online sales tax has withstood a legal challenge by Amazon and Overstock, as the U.S. Supreme Court decided this morning not to hear an appeal of a March ruling by New York’s top court that found that the state could impose the tax. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-02 00:00:00 UTC ]
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Professor Stefan Buczacki has been presented with the Lifetime Achievement Award at the Garden... Continue reading at The Bookseller
[ The Bookseller | 2013-11-28 00:00:00 UTC ]
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Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
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Sales for the third quarter ended November 2 at Books-A-Million fell 3.5%, to $100.4 million, and its net loss deepened to $7.1 million, from $2.8 million in the third period of 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
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Amazon has launched its own digital currency for apps and games in the UK, six months after the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-22 00:00:00 UTC ]
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After Amazon CEO Jeff Bezos bought the Washington Post with his spare pocket change earlier this year, I took a look at the growth of the digital publishing industry here in the Seattle area. Booktrope, a digital publishing startup based here in Seattle, was one of the companies I chatted with... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-22 00:00:00 UTC ]
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Calling J.J. Watt a "freak" to his face is probably not a good idea, but Gatorade decided to chance it.Football and comic books go together like chocolate and, er, pumpkin bread--they're not a bad combination, but we don't see them put together very often. The on-field heroics of stars like... Continue reading at Fast Company
[ Fast Company | 2013-11-21 00:00:00 UTC ]
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Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian
[ The Guardian | 2013-11-21 00:00:00 UTC ]
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FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday
[ Digiday | 2013-11-21 00:00:00 UTC ]
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Despite the growth of online bookselling and a 7X increase in the number of ebooks, Argentina's 2,256 bookstores are still responsible for 80% of annual book sales. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-15 00:00:00 UTC ]
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IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
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Forbes Media LLC, the closely held publisher founded by the family of former U.S. presidential candidate Steve Forbes, is exploring a sale after getting interest from potential buyers.The New York-based publisher of 96-year-old Forbes magazine and Forbes.com is working with Deutsche Bank AG on... Continue reading at Crains New York
[ Crains New York | 2013-11-15 00:00:00 UTC ]
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US Circuit Judge Denny Chin says Google Books falls under fair use, while the Authors Guild calls it copyright infringement. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-15 00:00:00 UTC ]
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Ross Levinsohn, CEO of Guggenheim Digital Media, publisher of Adweek, The Hollywood Reporter and Billboard, is on the growing list of industry executives set to speak at the inaugural 2014 Digital Entertainment World conference in Los Angeles. The global marketplace and conference, which is... Continue reading at AdWeek
[ AdWeek | 2013-11-14 00:00:00 UTC ]
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Microsoft, Google, Yahoo, Facebook and LinkedIn are objecting to the U.S. government's decision to provide them only a redacted version of its response to the Foreign Intelligence Surveillance Court to a request by the companies that they be allowed to publish information on users' data requests... Continue reading at PC World
[ PC World | 2013-11-13 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Revenue fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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The media-industrial complex loves nothing so much as an anniversary -- especially a grim anniversary. Considering that the assassination of President John F. Kennedy is an event that not only radically transformed our nation but the media itself, it's no surprise that the 50th anniversary of... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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At Berlin's E:PUBLISH conference last week, one felt German publishing had finally fully embraced digital as a means of helping the industry and literature thrive. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-12 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York
[ Crains New York | 2013-11-12 00:00:00 UTC ]
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Hodder has now printed more than 1m copies of Sir Alex Ferguson's memoir, My Autobiography... Continue reading at The Bookseller
[ The Bookseller | 2013-11-11 00:00:00 UTC ]
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