An Audience of Nones: Publishers Pursue an Audience Allergic to Religion

There are about as many Americans with no religious affiliation as there are evangelical Christians. Can religion publishers reach this market? Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
News tagged with: #religious affiliation #evangelical christians

Other Publishing stories related to: 'An Audience of Nones: Publishers Pursue an Audience Allergic to Religion'


Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences

According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek

[ AdWeek | 2018-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience data #ad dollars


Digiday Research: European publishers use distributed video for audience generation over revenue

Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #revenue appeared #european publishers #social platforms


How publishers are bridging their Instagram and Facebook audiences

Following Facebook’s algorithm change, media companies are turning to Instagram, which is also turning them back to Facebook, albeit in a different way. The post How publishers are bridging their Instagram and Facebook audiences appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook audiences #algorithm change #media companies


BookExpo 2018 Encouraging to Religion Publishers

We spoke to several religion publishers about their experiences at BookExpo 2018 and what it implies for the changing book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers


Religion Publishers Suspend Publication of Accused Pastor’s Books

At least two Christian publishing houses are halting the publication of books by Bill Hybels, the former pastor of a megachurch outside of Chicago, amid allegations against him of sexual misconduct. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bill hybels #sexual misconduct


Publishers pursuing international subscribers face market-specific hurdles

American publishers are interested in growing their subscriber bases abroad. But international audiences pose unique challenges. The post Publishers pursuing international subscribers face market-specific hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers


Critics and Activists Add Ferment to Religion Publishing

As activism rises among faith groups, religion publishers address urgent social issues, conflicts over Trump’s agenda, the fragmenting of American churches, and the continuing decline of religious identification. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishing #continuing decline


Facebook news feed changes shift publisher audience development priorities

Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-27 00:00:00 UTC ]
More news stories like this |


New Conferences Aim to Bring Diversity to Religion Publishing

Brian Allain, director of the Frederick Buechner Center, is launching a new series of conferences for under-represented groups of spiritual authors such as African-Americans, Asian-Americans, Hispanic-Americans, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishing


Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek

[ AdWeek | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #panel discussion


Publishers on Facebook Audience Network Can Now Set CPM Targets

Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek

[ AdWeek | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad placements #thousand impressions


Facebook Audience Network Added a Rewarded Video Option for Game Publishers

Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek

[ AdWeek | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format


Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience

The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech platform #publisher claims


Religion Publishers Make New Connections, Raise Questions at BookExpo 2017

Although the trade show, which wrapped this past weekend, was well attended by religion publishers, many left the event questioning its value. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raise questions #trade show #past weekend #religion publishers


‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks

Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-02 00:00:00 UTC ]
More news stories like this |


Religion Publishers Reach Out to the Religiously Unaffiliated

As Americans leave traditional faiths, religion publishers are adapting their strategies reach potential readers without religious affiliations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers


When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing?

As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


Justice a Hot Topic for Religion Publishers

Books on racism, immigration, and poverty feature prominently on religion publishers' lists in the coming year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot topic #religion publishers #coming year


Christmas Fiction Is Vital Subgenre for Religion Publishers

Religion fiction publishers discuss the different sales strategies surrounding Christmas-themed fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers


Though Attendance Down Slightly at AAR/SBL, Religion Publishers Remain ‘Upbeat'

The American Academy of Religion (AAR) and the Society of Biblical Literature (SBL) held their joint annual meetings in San Antonio Nov. 19-22, attracting almost 140 religion publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american academy #religion aar