It’s bitchy, fun and avoids the worst of the publishing industry’s most recent clichesWe are at what seems like a low point in the history of book titles. Good titles are hard to find, but they make all the difference. Take Timothy Caulfield’s new book Is Gwyneth Paltrow Wrong About Everything? On the strength of the jacket blurb, I would not be overly interested in reading it. But that title makes me want to grab it with both hands. I can’t say that about many books these days.There are those that try too hard; Dave Eggers’ willfully obscure What Is The What, for example, or Joshua Ferris’ bleedingly post-modern Then We Came To The End. (I know it’s the opening line from Don DeLillo’s Americana, but still). Others are overly long and overly self-conscious, for which Kiran Desai has, for the last 15 years, held the title with her novel The Hullabaloo In The Guava Orchard. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-05-07 00:00:00 UTC ]
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While all the big box stores carry books and all offer discounted bestsellers, Target competes most directly for those consumers who might otherwise make their purchases at bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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Anna Boiardi's family founded Chef Boyardee more than 70 years ago, spelling their name phonetically to help Americans pronounce it. Now, Boiardi teaches cooking classes and has written Delicious Memories, which Stewart, Tabori & Chang will publish in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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For years, 'Dr' Gillian McKeith has used her title to sell TV shows, diet books and herbal sex pills. Now the Advertising Standards Authority has stepped in. Yet the real problem is not what she calls herself, but the mumbo-jumbo she dresses up as scientific fact, says Ben GoldacreCall her the... Continue reading at The Guardian
[ The Guardian | 2007-02-12 00:00:00 UTC ]
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