Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough "brand system" devised by the agency.In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the "underdog" theme. The agency -- which does not work with political clients -- decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-10 00:00:00 UTC ]
News tagged with: #facebook pages #quarterly magazine #guinea pig

Other Publishing stories related to: 'Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept'


Stephen Colbert Trolls GOP Candidate With Raunchy Makeovers For Classic Books

The "Late Show" host looks into Tudor Dixon's claim that some children's books are "pornographic." Continue reading at The Huffington Post

[ The Huffington Post | 2022-10-27 08:02:56 UTC ]
More news stories like this | News stories tagged with: #classic books #late show


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


AC/DC's Brian Johnson reveals in memoir he 'wouldn't have minded' dying at 180 mph

AC/DC lead singer Brian Johnson talks about a time in his life when he 'wouldn't have minded' a fiery death in a new memoir, "The Lives of Brian." Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-10-25 19:05:57 UTC ]
More news stories like this | News stories tagged with: #memoir


Hell and Back by Craig Johnson, Read by George Guidall

Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Golden Voice narrator George Guidall compellingly narrates Craig Johnson’s latest Longmire... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-24 13:48:59 UTC ]
More news stories like this | News stories tagged with: #editors recommend #audiobook listening #audiobook clips #featured listens #audiobook


Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction


How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book


Panel Mania: All Your Racial Problems Will Soon End by Charles Johnson

Novelist, essayist, professor, and, MacArthur “Genius” Fellow Charles Johnson has worked for years as a professional cartoonist and illustrator, and his new book, 'All Your Racial Problems Will Soon End,' collects 50 years of his cartooning. An 11-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #11-page excerpt


Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book


Boris Johnson memoir could earn him ‘north of £1m’

Insiders say outgoing prime minister unlikely to write about personal life but book deal possible this autumnBoris Johnson could be paid more than £1m for his memoir, according to publishing insiders. But anyone expecting a kiss-and-tell may be disappointed, as industry professionals have said... Continue reading at The Guardian

[ The Guardian | 2022-07-15 10:12:09 UTC ]
More news stories like this | News stories tagged with: #publishing insiders #personal life #industry professionals #remain anonymous #book deal #memoir


When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series


A psychic said Stephanie Johnson’s life would be tough. She was right.

Johnson, a former burlesque dancer known as Tanqueray, overcame many obstacles before she was featured in “Humans of New York.” Then things changed quickly. Continue reading at The Washington Post

[ The Washington Post | 2022-07-11 12:00:28 UTC ]
More news stories like this | News stories tagged with: #stephanie johnson


Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing


Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Massachusetts Secretary of State Candidate Platform Built on Book Censorship

A candidate for Massachusetts's Secretary of State is traveling to public libraries to secretly video their Pride displays. Continue reading at Book Riot

[ Book Riot | 2022-06-09 14:14:42 UTC ]
More news stories like this | News stories tagged with: #book censorship #pride displays #public libraries


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


U.S. Book Show 2022: The Italian Trade Agency

ITA is proud to showcase 16 Italian publishing companies in its Italian Pavilion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing companies


Wordley nabs top spot from Leith in top 10 regional agencies ranking

Former number one Leith Agency was knocked back into third place in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week

[ Media Week | 2022-03-30 08:56:30 UTC ]
More news stories like this | News stories tagged with: #knocked back #billings table #nielsen


Essence climbs five places in top 10 media agencies table

Only three of the top 10 media agencies changed position in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week

[ Media Week | 2022-03-27 14:42:19 UTC ]
More news stories like this | News stories tagged with: #billings table #nielsen


It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reach readers #self-publishing platform


Publishers, Agencies Start Receiving Subpoenas as DoJ-PRH Case Ramps Up

As Penguin Random House and the Department of Justice continue to prepare for an August trial in which PRH hopes to block the government’s effort to kill its acquisition of Simon & Schuster, professionals throughout the industry are finding themselves pulled into the legal fray. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #penguin random house