Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough "brand system" devised by the agency.In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the "underdog" theme. The agency -- which does not work with political clients -- decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-10 00:00:00 UTC ]
News tagged with: #facebook pages #quarterly magazine #guinea pig

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Millennial-Focused Video Network Cheddar Looking for Brands to Sponsor Shows

Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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South Korea’s ‘Small Concept’ Bookstores: Niche and Trendy

In South Korea, a number of 'small concept' bookstores have emerged, attracting attention and offering a fashionable alternative to larger retail stores. The post South Korea’s ‘Small Concept’ Bookstores: Niche and Trendy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-10 00:00:00 UTC ]
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Nielsen Children's Book Summit: YouTube, Discoverability, All Ages Content, and Brands as Platforms

YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Marshall sets up literary agency with A M Heath

Former Palgrave Macmillan m.d Jaime Marshall is teaming up with A M Heath to launch a new literary agency. Continue reading at The Bookseller

[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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How Publisher IDW Is Using Its Comic Book Experience To Build A TV Brand

CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-19 00:00:00 UTC ]
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Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek

[ AdWeek | 2016-10-13 00:00:00 UTC ]
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Brands and publishers turn to actors and comedians to give chatbots personality

Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday

[ Digiday | 2016-10-12 00:00:00 UTC ]
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Literary scout agency MSPT rebrands and moves to Second Home

MacLehose, Servadio & Pupo-Thompson Literary Scouting agency has changed its name and moved its offices to Second Home in London's Shoreditch.  Continue reading at The Bookseller

[ The Bookseller | 2016-10-12 00:00:00 UTC ]
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Russell Brand to publish guide to addiction with Bluebird

Russell Brand is publishing a guide to addiction with Pan Macmillan's wellness and lifestyle imprint Bluebird. Continue reading at The Bookseller

[ The Bookseller | 2016-10-08 00:00:00 UTC ]
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BBC Radio 1's Cairney to speak at Reading Agency event

BBC Radio 1 presenter Gemma Cairney is going to be speaking in conversation with The Reading Agency at The British Library next month. Continue reading at The Bookseller

[ The Bookseller | 2016-10-06 00:00:00 UTC ]
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New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at Advertising Age

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
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In the land of brands

Charlotte Eyre talks to Anna Knight, brand director at Brand Licensing Europe, about trends in brands and licensing. Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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Gary Younge | 'It didn't take any special powers...anybody could've done this'

The Guardian’s editor-at-large, Gary Younge, investigates the prevalence of guns on the streets of America and the high price that is often paid by the country’s underprivileged children. Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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Ebury to publish 'high-concept' love story by Rowan Coleman

Ebury is publishing two more books from Rowan Coleman, author of 2015 Richard and Judy selection The Memory Book (Ebury Press). Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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The Big Titles U.S. Agencies Will be Selling at the Frankfurt Book Fair

Essay collections from Trevor Noah and Gay Talese, the debut novel from Mad Men creator Matthew Weiner, and a new adult thriller from Stephenie Meyer are among the big titles being shopped at Frankfurt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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Concept and coffee central to Blackwell’s campus openings

Blackwell’s has launched two new “enhanced” concept stores on the eve of the Back to University season in a bid to combat the “pressured” academic bookshop model, with, among other initiatives, a competitive price-match offer. Continue reading at The Bookseller

[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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Bloomsbury hires IP and brand director

Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller

[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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