After a Long Wait, FDA's Latest Anti-Smoking Campaign Arrives Next Week

The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost." Initiative is overseeing the media buy.Ads are slated to appear in 200 markets starting Feb. 11, with TV, print and radio spots on networks like MTV and magazines such as Teen Vogue. Out-of-home ads will appear in places such as bus shelters where teens often pass through. Digital components will include a presence on Twitter, Facebook, YouTube, Instagram and Tumblr. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-06 00:00:00 UTC ]
News tagged with: #long wait #real cost #teen vogue #bus shelters

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Week after week for Life After Life

Despite missing out on the overall prize in the Costa Book Awards, Kate Atkinson's Life After... Continue reading at The Bookseller

[ The Bookseller | 2014-02-11 00:00:00 UTC ]
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Printed book sales rise £8m week on week

Printed book sales soared by £8m in the UK last week, as shoppers flocked to the high... Continue reading at The Bookseller

[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Book sales soar week on week, remain down on 2010

Printed book sales soared by £8.6m week on week last week, but spending remains down on... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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The week's bestselling books, March 31

The Southern California Independent Bookstore Bestsellers list for Sunday, March 31, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-03-27 13:00:21 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


Book Deals: Week of March 25, 2024

Simon & Schuster lands a novel that had the London Book Fair buzzing, Celadon signs a young Harvard grad’s hot debut novel, and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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The Week in Libraries: March 22, 2024

Among the week's headlines: ALA is honored by the National Book Critics Circle; the political attacks on libraries in Alabama continue to escalate; and a report on how libraries are bridging the mental health divide in Texas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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This Week’s Bestsellers: March 25, 2024

Books by “Mythical Chef” Josh Scherer, Deion “Coach Prime” Sanders, and romantasy author Scarlett St. Clair are among the big debuts. Plus the anime adaptation of Eiichiro Oda’s One Piece manga celebrates its 25th anniversary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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The week's bestselling books, March 24

The Southern California Independent Bookstore Bestsellers list for Sunday, March 24, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-03-20 13:00:05 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


Influential 'Publishers Weekly' Editor Sybil Steinberg Dies at 90

Sybil Steinberg, a lifelong lover of literature and a 'Publishers Weekly' editor for 25 years, died on March 17. She was 90. Steinberg served as editor of the magazine's Reviews and Author Interview departments until her retirement in 2001. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Barbara Walters’s Wardrobe Was For Sale This Week in NYC

Women in media recently had a chance to browse and buy clothes owned by the trailblazing TV news anchor. Continue reading at The New York Times

[ The New York Times | 2024-03-15 09:04:32 UTC ]
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This Week’s Bestsellers: March 18, 2024

Romance authors Kennedy Ryan and Lyla Sage follow their popular series openers with strong sophomore entries. Plus Brandon Sanderson’s latest Kickstarter success hits our list, and YA author Amy Tintera makes her adult—and Good Morning American Book Club—debut. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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The Week in Libraries: March 15, 2024

Among the week's headlines: ALA reports that book bans are still surging; the end has come for ALA's LibLearnX; a shocking escalation in a battle over the freedom to read at an Alabama library; and a handy roundup of state legislation designed to protect libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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Book Deals: Week of March 18, 2024

Morrow takes Omid Scobie and Robin Benway’s ‘Royal’ debut, Chris Wallace takes election tome to Dutton, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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The week's bestselling books, March 17

The Southern California Independent Bookstore Bestsellers list for Sunday, March 17, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-03-13 13:00:29 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


The Week in Libraries: March 8, 2024

Among the week's headlines: librarians head to Washington D.C. to push for library funding; a Llano County librarian is suing for wrongful termination after being fired for refusing to ban books; and EveryLibrary issues a paper exploring the political threats facing academic libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Book Deals: Week of March 11, 2024

Pantheon takes journalist Paolo Ramos’s book on the rise of the Latino far right; Pegasus takes YA author Kristina Pérez’s adult debut, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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This Week’s Bestsellers: March 11, 2024

Tommy Orange follows his 2018 debut, ‘There There,’ with ‘Wandering Stars,’ #8 on our hardcover fiction list. Plus Peter Schweizer, Dr. Phil, and C.J. Box are among the week’s big debuts, and longtime Silicon Valley journalist Kara Swisher comes out swinging with ‘Burn Book.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Apple’s Latest ‘Shot on iPhone’ Film Is a 19-Minute Manga Adaptation

Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka. The story... Continue reading at AdWeek

[ AdWeek | 2024-03-07 14:16:11 UTC ]
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