The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost." Initiative is overseeing the media buy.Ads are slated to appear in 200 markets starting Feb. 11, with TV, print and radio spots on networks like MTV and magazines such as Teen Vogue. Out-of-home ads will appear in places such as bus shelters where teens often pass through. Digital components will include a presence on Twitter, Facebook, YouTube, Instagram and Tumblr. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-06 00:00:00 UTC ]
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Bloomsbury is set to celebrate 20 years of Harry Potter with a year-long campaign, including special anniversary publishing and new projects with key partners. Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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A Penguin Classics poster campaign featuring a quote from Ivan Turgenev's Fathers and Sons has been accused of stirring up "ethnic hatred". Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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The book trade is aiming to put books at the heart of Valentine's Day, with publishers unveiling a range of campaigns reflecting that there is a light and a dark side to the day. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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You’ve heard about it. You’ve read about it. You may have even Tweeted about it. But it looks as if Twitter’s non-chronological “algorithmic” timeline is almost here.According to a BuzzFeed report published Friday, the company plans to unveil its algorithmic timeline “as soon as next week.” An... Continue reading at PC World
[ PC World | 2016-02-07 00:00:00 UTC ]
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A study of Danish Facebook users published this month found foregoing Facebook for a week increased "life satisfaction" among participants. We went on our own seven-day social media diet to test the theory for ourselves. Continue reading at Stuff
[ Stuff | 2015-11-26 00:00:00 UTC ]
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The French Culture Ministry is illuminating the façade of its main courtyard in the red, white and blue colours of the national flag between 5.30pm and 8.30pm local time every evening for a week in homage to the victims of last Friday’s terrorist attacks in Paris. Continue reading at The Bookseller
[ The Bookseller | 2015-11-19 00:00:00 UTC ]
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Telegraph Media Group confirms Clissitt will not be joining Bloomberg as Grazia editor-in-chief lands deputy editor job with focus on lifestyle contentBen Clissitt is staying with Telegraph Media Group and Grazia’s Jane Bruton is taking a senior editorial role in the publisher’s latest... Continue reading at The Guardian
[ The Guardian | 2015-01-13 00:00:00 UTC ]
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Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st... Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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Random House Children’s Publishing (RHCP) is launching an anti-bullying campaign for... Continue reading at The Bookseller
[ The Bookseller | 2014-05-19 00:00:00 UTC ]
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The Daily Mirror is to run a We Love Reading campaign, backed by poet laureate Carol Ann Duffy,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Global head of News Corp among Murdoch’s guests. Plus: Toni Collette reveals split with husband after Daily Mail photosLachlan Murdoch’s week began with a deposition on Monday in the Dominion Voting Systems lawsuit against Fox News and ended with the News Corp co-chair hosting an exclusive party... Continue reading at The Guardian
[ The Guardian | 2022-12-09 01:26:31 UTC ]
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The prolific author re-fashioned the irreverence and “Gonzo” journalism of the 1960s counterculture into a distinctive brand of conservative and libertarian commentary. Continue reading at The Huffington Post
[ The Huffington Post | 2022-02-16 05:08:02 UTC ]
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CONTEMPORARY FASCISM HAS MOVED faster than conventional book publishing can turn out the books to explain it. Two recent releases highlight markedly different approaches to the contemporary far right and a fundamental disagreement over how to contain its spread. Sociologist Cynthia... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-25 15:00:46 UTC ]
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"The Notebook," Nicholas Sparks' novel that sparked the hit 2004 film starring Ryan Gosling and Rachel McAdams, will be adapted into a musical. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-03 00:00:00 UTC ]
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For an eighth week in total, the Weekly E-Book Ranking top two are once again completely fine—Gail Honeyman’s blockbuster début and Nibbies board-sweeper Eleanor Oliphant is Completely Fine and its perennial runner-up, Heather Morris’ The Tattooist of Auschwitz. Continue reading at The Bookseller
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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Unit sales of print books declined 5% in the week ended Jan. 8, 2017, compared to the similar week in 2016, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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The Girl on the Train (Transworld) has chugged its way into a 14th non-consecutive week as the Weekly E-Ranking number one. Continue reading at The Bookseller
[ The Bookseller | 2016-12-25 00:00:00 UTC ]
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Jojo Moyes makes it five weeks on the trot at at the summit of the Weekly E-Book Ranking, with the film-boosted sales of Me Before You (Michael Joseph) showing little sign of slowing down. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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Unit sales of print books rose 5% in the week ended Feb. 28, 2016, over the similar week last year, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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Cleo is dumped and Helen McCabe’s tenure editing AWW ends as News Corp beds down new year appointments and Daily Mail Australia splits with NineThere has been enough drama at the magazine empire of the Australian Women’s Weekly, Dolly and Cleo in the past month to fuel another couple of... Continue reading at The Guardian
[ The Guardian | 2016-01-21 00:00:00 UTC ]
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