The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost." Initiative is overseeing the media buy.Ads are slated to appear in 200 markets starting Feb. 11, with TV, print and radio spots on networks like MTV and magazines such as Teen Vogue. Out-of-home ads will appear in places such as bus shelters where teens often pass through. Digital components will include a presence on Twitter, Facebook, YouTube, Instagram and Tumblr. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-06 00:00:00 UTC ]
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Authors Ali Smith, Neil Gaiman and Joanna Trollope have led a wave of “tremendous support” for CILIP’s legal fight for libraries as its campaign petition tops 7,000 signatures. Continue reading at The Bookseller
[ The Bookseller | 2016-01-13 00:00:00 UTC ]
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From the Author's Guild case against Google to missing booksellers in Hong Kong, here is a list of some top publishing links from the week of January 4-8, 2016. The post Top Publishing Links of the Week: January 4-8, 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-08 00:00:00 UTC ]
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'The Revenant' took the long road from page to screen, and back again; its tie-in edition and a host of others appear on our adult and children’s lists. Plus we see how publishers are helping readers keep their 2016 resolutions, and check in on a three-year-old wedding title that got a boost... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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This week: new books from Elizabeth Strout and China Mieville, and the fascinating world of brilliant con artists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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New stores are opening in Key West and Clanton, Ala., while a temporary store in Bremerton, Wash., is converting to a permanent one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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Baird Harper sells his debut to Scribner, Swedish indie success Emilie Schepp lands at Mira, cartoonist Zac Gorman sells a middle grade fantasy series, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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The original hashtag, created after the World Book Night failed to include BAME authors on its giveaway list, has rebranded as #ReadDiverse2016 to ‘celebrate diversity in all its forms’ for the whole year#DiverseDecember, last month’s celebration of writers of colour, was “hugely popular”... Continue reading at The Guardian
[ The Guardian | 2016-01-07 00:00:00 UTC ]
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As part of its ongoing effort to raise writers’ income, the Authors Guild is sending an open letter to members of the Association of American Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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As the year draws to a close, booksellers continue to make plans to open new stores in places across the country, including New York City’s Lower East Side. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-23 00:00:00 UTC ]
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These are the ten most popular stories about graphic novels and comics published on publishersweekly.com in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-21 00:00:00 UTC ]
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New stores are opening in Midlothian, Va.; Anchorage; Plattsburgh, N.Y.; and Houston, Mo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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Newbery–winner Dan Santat signs a four-book deal; PW’s own Gabe Habash sells his debut novel; Ilyasah Shabazz inks a deal to write a children’s book about her mother, Betty; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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'Humans of New York: Stories’ is the #2 book in the country, selling seven times as many print units this week as last week. Plus J.K. Rowling (and Newt Scamander) take three of our children’s list spots, David Pogue teaches readers how to peel a banana, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Gizmodo’s former editor signs with Tor, Barry Eisler inks a two-book deal with Thomas & Mercer, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Finnish prize-winner racks up sales, Death takes a roadtrip in Germany, a Nigerian novel comes to France, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
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Carly Simon’s memoir—which among other disclosures finally confirms one of the men who’s “so vain”—debuts on our hardcover fiction list. Plus Black Friday boosts numbers for several top-selling titles, James Patterson’s Alex Cross scores a bestseller hat trick, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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This week: a bibulous Southern preacher's perverse quest for sainthood; how human perception is changing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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New stores are opening in Philadelphia; Decatur, Ga.; Rosalyn, Ore.; and Dorchester, Mass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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OUP nabs a title exploring children’s literature—and publishing’s—problem with diversity, Lee Boudreaux invests in a veteran’s Fallujah-set war novel, Avery spends six figures luring the pair behind a breakout vegan blog, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Two weeks have passed since the government in Bangladesh blocked access to Facebook, WhatsApp, Viber, and other social media sites. In Dhaka, some people have crowded into hotel lobbies to access private networks, while others are gaining access thro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-03 00:00:00 UTC ]
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