As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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The third joint outing between the Southern Independent Bookstore Alliance and the Great American Bargain Book Show, held last week, led to a bigger turnout for both SIBA's day of member programming, and GABBS's trade show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-16 00:00:00 UTC ]
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The demise of the well-respected technology news site highlights the pressures faced by venture capital-funded publishersStop all the clocks, cut off the telephone … it is the end of Gigaom. With many apologies to WH Auden, when the news broke last week that the well-respected technology site... Continue reading at The Guardian
[ The Guardian | 2015-03-16 00:00:00 UTC ]
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Pan Macmillan’s Bluebird Books has pre-empted rights to Emotional Success: Harnessing the Power of Gratitude, Compassion, Pride and Guilt by psychology professor and Yale PhD, David De Steno. Bluebird’s Carole Tonkinson acquired UK and Commonwealth rights from Caspian Dennis at Abner Stein,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-14 00:00:00 UTC ]
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William Morrow's line of digital-first mystery titles, Witness Impulse, has broken a sales milestone: its books have sold over 1 million copies in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
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Reading science fiction, chick lit and fantasy novels by people of colour for a year brought home to me just how white my reading world wasIn 2014, I managed to read 25 novels. All of them were written by people of colour. That was the result of a small challenge I set myself: not to read books... Continue reading at The Guardian
[ The Guardian | 2015-02-20 00:00:00 UTC ]
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Aaron Ozee, a prolific 18-year-old self published poet, offers his sometimes unorthodox methodology for becoming a bestselling author. The post Teenager’s 10 Steps To Become Successfully Self-Published appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-19 00:00:00 UTC ]
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Alma Books has ordered a 15,000-copy reprint of Travelling to Infinity after demand soared following the film version’s triumph at the Baftas on Sunday (8th February). Travelling to Infinity is the memoir by Jane Hawking based on the inside story of her marriage to Stephen Hawking, which... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
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Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their... Continue reading at AdWeek
[ AdWeek | 2015-01-27 00:00:00 UTC ]
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Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
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Microsoft's history books will undoubtedly remember 2014 as the year of Satya Nadella. But Steve Ballmer, his predecessor, is the one reaping the majority of the benefits of the new CEO's popularity. Sure, Nadella hit a $90 million jackpot when we took the top job at the world's second most... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-01-03 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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Cengage Learning (EMEA) Ltd, whose parent company Cengage Learning Inc emerged from Chapter 11 proceedings in the US in the spring, has reported turnover of £34.1m in the nine months to 31st March 2014, with a profit after tax of £4.8m. Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Here are five of the big publishing trends of 2014, and what we learned. The post What we learned about publishing in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-11 00:00:00 UTC ]
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The discovery of talent via YouTube, a resurgence at Waterstones, the long-running Amazon/Hachette terms dispute and the thinning out of independent publisher numbers were among the significant developments in 2014, according to prominent figures in the industry. Continue reading at The Bookseller
[ The Bookseller | 2014-12-05 00:00:00 UTC ]
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Love- and Disney-themed titles in the series by Diane Muldrow, which offers life lessons based on the Little Golden Book series, will be published. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-04 00:00:00 UTC ]
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