As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
News tagged with:
#nice reminder
#streaming platforms
#hat tip
#publishing world
#news corp
By order of the U.S. Bankruptcy Court, Tiger Capital Group’s Remarketing Services Division, Hilco Industrial, The Branford Group, andNortheast Printing Machinery will conduct a two-day live webcast auction on S ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bankruptcy court
When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#reach $8
#branded content
Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM... Continue reading at Digiday
[ Digiday | 2015-09-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#north carolina
#legacy media
A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
More news stories like this |
In Kushner's 12th book, 'Nine Essential Things I've Learned About Life,' he offers reasons to come back to religion for those who have walked away. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ve learned
#life lessons
Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#targeting capabilities
#promoted tweets
#publishing partners
#ad formats
#core audience
#larger reach
After the sale to the Hachette Book Group was called off last year, employees at the Perseus Books Group rallied to deliver record sales, CEO David Steinberger wrote in its annual letter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#annual letter
Chad Post of Open Letter Books explains how leveraging social networks for media amplification is now a key to small press marketing success. The post Book Media Amplification is Key to Small Press Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#chad post
Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age
[ Advertising Age | 2015-07-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#photo galleries
Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated... Continue reading at The Bookseller
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#opportunities abound
#jk rowling
#key factor
DGMT share price drops 9% after ‘marked deterioration’ in advertising revenue for flagship print titlesShares in the Daily Mail’s parent company have slumped 9% after it reported a fall in print advertising revenues at its flagship national newspapers. Advertising revenues at the Daily Mail and... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print decline
#8% increase
#digital counterpart
#advertising revenues
#advertising revenue
#print advertising
ICM Partners announced that it has entered into a succession plan with the Helen Brann Agency, a literary agency owned and founded by Helen Brann, Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#succession plan
Nicholas Sparks is more than just a bestselling author of sappy romantic fiction; he's a pop culture phenomenon. A former pharmaceutical salesman from Omaha, Nebraska, Sparks has sold a reported 97 million books worldwide, and the films based on them have, so far, have grossed a total not far... Continue reading at Stuff
[ Stuff | 2015-07-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#films based
#bestselling author
#nicholas sparks
In this exclusive preview of the short story collection 'Dressing,' we present a complete short story by acclaimed cartoonist Michael DeForge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#exclusive preview
#michael deforge
In partnership with AdvantageCS, Folio: surveyed more than 100 publishers on their Web store efforts. The post Finding Success With Online Stores appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online stores
#finding success
Retailers that trade in quickly produced, mass-market clothing have been running circles around iconic legacy brands like American Apparel, Abercrombie & Fitch, J. Crew and the Gap lately. Among the most prolific so-called fast-fashion brands is H&M. The Swedish retailer has mastered the... Continue reading at Digiday
[ Digiday | 2015-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital experiences
#swedish retailer
Lee portrayed evil wizard Saruman in the 'Lord of the Rings' trilogy, which was released between 2001 and 2003, as well as the later 'Hobbit' films. He was a big fan of the book series himself and recalled how those on set would ask him obscure 'Rings' questions. 'They never caught me out – not... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book series
#big fan
With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#high level
#latest addition
#dramatic change
#streaming service
#eye opening
#companies involved
To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#significant part
#consumer marketing
There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad budgets
#growing faster
#vice media
#maker studios