As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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How FierceMarkets publisher Rebecca Willumson drove major growth. The post Innovation and a Non-Traditional Background: a Recipe for Success appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-22 00:00:00 UTC ]
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Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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NPR is producing several live Facebook videos per day. It has a team of 12 overseeing the effort, with some working full-time on Facebook Live. Since going “all out” in May, the publisher has confirmed a few key things: have a real reason to go live; there is an appetite for news and explainer... Continue reading at Digiday
[ Digiday | 2016-07-07 00:00:00 UTC ]
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Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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Hodder health and wellbeing imprint Yellow Kite yesterday celebrated two and a half years since launching in 2014. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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Two storytelling projects from Poland merge book publishing with state-of-the-art technology and explore both cross-media and regional boundaries. The post ‘To Solve This Engagement Problem’: Lessons from Poland’s Multimedia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
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For CNN, messaging apps represent as big an opportunity as mobile has for publishers with ambitious international ambition. The publisher was one of the first to set up a Facebook Messenger chatbot last month, and it's already learned a lot. People are spending an average of two minutes with the... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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Children's ebook subscription service Epic, based in Redwood City, Calif., is one company that is bucking the naysaying trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-19 00:00:00 UTC ]
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When Sylvia Day, author of many bestselling erotic romance series, was first starting out, she thought it was only a dream that she’d become as successful as she is. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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After a rough patch of anxiety over the state of publishing, the reading public, and her own writing, Jane Hamilton has come up with a novel about heartland America that is being praised by a range of writers, including Karen Joy Fowler, Ann Patchett, and Tom Perrotta. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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People desire excellence. We want to be healthier, well-liked, and successful. So we soak up articles instructing us how to get promoted, be more productive, and become better liked. We read books like Charles Duhigg's recent Smarter Faster Better in order to learn what science can tell us about... Continue reading at Fast Company
[ Fast Company | 2016-04-13 00:00:00 UTC ]
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Author Stella Duffy reflects on the occupation of Carnegie Library and the need for a public library service. Continue reading at The Bookseller
[ The Bookseller | 2016-04-12 00:00:00 UTC ]
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Technology by itself does not produce compelling digital and e-learning solutions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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John Murray Learning has bought a self-published bestseller, Life Leverage, by Rob Moore. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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A modern storytelling strategy, aimed at being relevant, authentic, and contextual, isn't all that different for publishers. The post What Verizon Learned From a Pivot to Brand Journalism appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-07 00:00:00 UTC ]
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NBA nominee Noelle Stevenson, animator Rebecca Sugar, and programming featuring classic women’s underground cartoonists drew big crowds to the MoCCA Arts Festival’s new venue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as... Continue reading at The Guardian
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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Here’s how six independent publishers make it work—and what the mainstream can learn from their efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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When fans struggling with literary rejection reached out to J.K. Rowling on Twitter, the best-selling author responded with words of inspiration and examples of some of her own rejection letters. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-26 00:00:00 UTC ]
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