As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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Cengage Unlimited textbook subscription service launches later this year, giving students full access to all of Cengage digital content for the cost of $119 per semester The post New Year, New Deal: Cengage Learning Rolls Out Its Unlimited Subscription appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-09 00:00:00 UTC ]
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Hull’s year as UK City of Culture has been praised as an "unmitigated rip-roaring, awe-inspiring, life-enhancing success", by Arts Council England chief executive Darren Henley. Continue reading at The Bookseller
[ The Bookseller | 2017-12-29 00:00:00 UTC ]
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Penguin Random House UK chief executive Tom Weldon has highlighted the "breadth and range" of its publishing, after the group saw its market share of the Christmas bestsellers reach new heights. Continue reading at The Bookseller
[ The Bookseller | 2017-12-15 00:00:00 UTC ]
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Facebook says it will book the revenues it earns from selling advertising to Kiwi companies in New Zealand in future. The change is part of worldwide move by Facebook to restructure its accounting and appears a major victory for policy-makers concerned about the way Facebook and many other... Continue reading at Stuff
[ Stuff | 2017-12-15 00:00:00 UTC ]
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Blackwell’s e-textbook platform, Blackwell Learning, has been sold to rival Kortext for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2017-12-14 00:00:00 UTC ]
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Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek
[ AdWeek | 2017-12-11 00:00:00 UTC ]
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Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go... Continue reading at Advertising Age
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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The development never stops at Cambridge Core, Cambridge University Press’ joint platform combining books and journals content, as Benedicte Page finds out. Continue reading at The Bookseller
[ The Bookseller | 2017-11-07 00:00:00 UTC ]
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If the idea of sitting through a personal finance course or reading personal finance book makes your eyes glaze over, then Lillian Karabaic may have a solution for you. It involves cats. It involves indie comic book illustrators. It involves Ziggy Starbudget (her David Bowie-themed alter... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-10-28 00:00:00 UTC ]
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His children’s book La Belle Sauvage has scandalised some with its use of bad language. But learning how and when to curse will enrich young readers’ lives“Philip Pullman Litters New Children’s Book With Swear Words.” So ran the Daily Mail’s headline introducing pearl-clutching coverage of his... Continue reading at The Guardian
[ The Guardian | 2017-10-24 00:00:00 UTC ]
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Following the horrific truck-bomb attack in Mogadishu, the UK's Book Aid International declares its solidarity with Africa Educational Trust: The post Somalia: Book Aid International Reaffirms Its Shipment to Africa Educational Trust appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-23 00:00:00 UTC ]
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Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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'Always just a bit sexier and more exciting,' Macmillan's rights-powerhouse Pan Books observe a 70th anniversary with new Golden Pan honors. The post Pan Books at 70: Celebrating Authors, Their Sales and International Rights Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-06 00:00:00 UTC ]
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Cengage Learning is a leading educational content, technology, and services company for the higher education and K–12, professional and library markets worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Nonprofit group Truth in Advertising claims Goop is exploiting women by marketing products ‘as having the ability to treat diseases and disorders’Goop, the lifestyle and publishing company founded by Oscar-winning Hollywood actress Gwyneth Paltrow, is facing new criticisms from an advertising... Continue reading at The Guardian
[ The Guardian | 2017-08-24 00:00:00 UTC ]
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The author and illustrator behind two of the breakout picture books of the past few years return with a new title. Caroline Carpenter reports. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Amazon has rejected a Kiwi author's advertisement for her debut novel, stating the cover and content is too provocative. Continue reading at Stuff
[ Stuff | 2017-08-17 00:00:00 UTC ]
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For author Shari Lapena, entering into the crowded category known as the domestic thriller really paid off for her U.S. debut. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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