Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore. The study, released today, examined the online display campaigns of 15 large brands to compare advertising inventory and brand lift between premium publishers and all other publishers. The study included household goods, auto, consumer electronics and telecom brands. The publishers that were part of the study were all part of Digital Content Next, a trade group formerly known as the Online Publishers Association that includes dozens of the best-known publications including The New York Times, ABC, NPR and Condé Nast. "This outsized mid-funnel performance is of particular significance for the large consumer brands that drive the majority of digital ad spending," wrote Andrew Lipsman, the author of the report. "These brands will tend to have already established high brand awareness and therefore prefer to focus more on influencing how consumers feel about the brand so that they are more likely to purchase that brand when they are in the market to do so." ComScore said the boost in favorability could partially be a result of better viewability rates on premium websites—50 percent compared with 45 percent for non-DCN publishers. The study found that premium publishers also... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-15 00:00:00 UTC ]
News tagged with: #halo effect #subject matter #online spending

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Amazon and Hachette feud could rewrite the book on publishing

The Ebook price row has the potential to create irreversible changes to the literary world and its business modelsThe battle between Amazon and the French publisher Hachette is not just a spat about the price of books. Their row over ebook prices, which led to the online retailer freezing out... Continue reading at The Guardian

[ The Guardian | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook prices #donna tartt #biggest publishers


Net Pricing: Is It Time to Take Prices off Book Covers?

Pointing to the need for pricing flexibility at a time when bookstores face a growing number of economic challenges, some booksellers question whether it’s time for publishers to stop printing suggested retail prices on book covers and dust jackets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book covers #growing number #economic challenges #dust jackets


New Seamus Heaney collection to be published

An anthology of later work by the Nobel laureate will feature a last poem, In Time, written for his granddaughter SíofraSeamus Heaney obituary by Neil CorcoranA poem written for his granddaughter and never published before in the UK will form part of a new collection of selected poems by the... Continue reading at The Guardian

[ The Guardian | 2014-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nobel laureate #form part #publisher announced


Vanity Fair Publisher Moves to Condé Nast Media Group President

The seemingly endless summer of Condé Nast corporate and executive activity continued on Aug. 21 with the announcement by four-year president Bob Sauerberg that Edward Menicheschi (pictured) was ending eight years as Vanity Fair VP and publisher to become president and chief marketing officer of... Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-21 00:00:00 UTC ]
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Latest Conde Shakeup: Vanity Fair Publisher Takes Over Corporate Media Group

Conde Nast has promoted Vanity Fair VP-Publisher Edward Menicheschi to CMO-president of the Conde Nast Media Group, which sells ad programs spanning the company's brands, effective immediately. Mr. Menicheschi succeeds Lou Cona, who is leaving the company.Mr. Menicheschi was named publisher of... Continue reading at Advertising Age

[ Advertising Age | 2014-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately #named publisher #vanity fair #wear daily #statement thursday


B&N unveils Samsung/Nook co-branded tablet

Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller

[ The Bookseller | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook media


Waterstones stocks Amazon Publishing's Sherratt

Paperback editions of books by Amazon Publishing UK author Mel Sherratt are being stocked locally... Continue reading at The Bookseller

[ The Bookseller | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paperback editions


The Changing Book and Its Publishing Model

With previously monolithic books now (mostly) digitized and disaggregated into chapters, objectives, tests, case studies and various metatagged bits, a different publishing model is emerging. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing model #case studies


Hard books for hard times: literary experimentation gains popularity

For some authors, a demanding era for publishing calls for complicated stories not cautious and conservative ones and they're finding readersBetween the decline of the traditional bookshop and the internet wrecking our concentration, many thought the novel was on its last legs. With all the... Continue reading at The Guardian

[ The Guardian | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary fiction


Sand Named Adult Trade Publisher at Abrams

Michael Sand, executive editor at Little, Brown, has been appointed v-p, publisher, adult trade at Abrams, effective September 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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Predictive Data Boosts Social Messaging by 91%

Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion,... Continue reading at AdWeek

[ AdWeek | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest study #consumer engagement #key findings


Mobile traffic surpasses desktop for top UK publishers

The top newspaper and magazine publishers in the U.K. have now crossed the mobile-desktop audience threshold, with many reporting that over half their audience now views their content on mobile and tablet devices. The post Mobile traffic surpasses desktop for top UK publishers appeared first on... Continue reading at Digiday

[ Digiday | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #tablet devices


When publishers’ platform dreams become nightmares

Publishers are discovering that giving contributors the keys to their publishing platforms often opens up a host of new issues. The post When publishers’ platform dreams become nightmares appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platforms


McFly authors: 'time for more girl characters'

McFly band members Tom Fletcher and Dougie Poynter say they are thinking of introducing more... Continue reading at The Bookseller

[ The Bookseller | 2014-08-18 00:00:00 UTC ]
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Suchomel Returning to Legato Publishers Group

Almost two weeks after the planned acquisition of Perseus Books Group by Hachette and Ingram fell apart, Perseus CEO David Steinberger has announced that Mark Suchomel will officially resume his position at the helm of the boutique distribution company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #suchomel returning #planned acquisition #ingram fell #mark suchomel


Publishing’s Civil War of Words

Hachette was smart to take its dispute with Amazon public, turning it into a war of words and choosing the battlefield where they have the natural advantage. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-18 00:00:00 UTC ]
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National Geographic Ranked No. 1 in Social Media Among Publishers

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter... Continue reading at AdWeek

[ AdWeek | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo gallery #huffington post


Time Traveler's Wife sequel from Niffenegger

Audrey Niffenegger is writing a sequel to her best-selling debut novel The Time Traveler’s... Continue reading at The Bookseller

[ The Bookseller | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audrey niffenegger #time traveler


Apologies From The Creator Of The Pop-Up Ad

"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at Fast Company

[ Fast Company | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recently published #original sin #banner ads


Activision's dipping its toe into indie gaming with 'Geometry Wars 3: Dimensions'

Activision creates and publishes a small group of blockbuster video games aimed at mainstream consumers. The world's largest game publishing company handles some of gaming's most culturally impactful titles: the Call of Duty franchise, this year's... Continue reading at Engadget

[ Engadget | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small group