Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular headwinds affecting print media. The number of ad pages in the same titles' print editions was roughly flat this year at 0.1%, the report said.Total print ad pages and iPad ad units combined increased 6% year-over-year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
News tagged with:
#ad units
#magazine media
#kantar media
#ipad editions
#ad pages
#print editions
Unit sales of print books rose 24.3% in the week ended Apr. 24, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#late april
Higher sales of print and digital books and a decline in returns contributed to a solid net sales increase in the first two months of 2021 over the comparable period in 2020 for publishers that report to AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-27 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital books
#higher sales
Unit sales of adult titles jumped for the week ended April 10, 2021, over the comparable week in 2020, offsetting steep declines in the juvenile categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#juvenile categories
#adult titles
#week led
London Book Fair not only goes to the digital option but also adds early-June dates to its previous late-June schedule. The post London Book Fair Opts for a Digital-Only Edition in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-15 08:03:25 UTC ]
More news stories like this | All news stories tagged with:
#book fair
#london book fair
The $349 million deal will help the publisher expand its back catalog at a moment of growing consolidation in the book business. Continue reading at The New York Times
[ The New York Times | 2021-03-29 19:44:12 UTC ]
More news stories like this | All news stories tagged with:
#trade publishing
#book business
#back catalog
Though unit sales began softening a bit at this time last year because of the early impact of the pandemic, the spike in sales last week was mainly due to the continued demand for print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-18 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print books
RBmedia has formed BookaVivo, a new Spanish-language audio unit, and named former journalist Rosanne Lake to head the division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-17 04:00:00 UTC ]
More news stories like this |
Fueled by huge gains for a host of Dr. Seuss titles, as well as solid results for several new books, unit sales of print books soared 34.2% in the week ended Mar. 6, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dr. seuss
#solid results
#seuss titles
#huge gains
IDW Holdings announced the hiring of Jonny Gutman, Mark Doyle, and Cassie Conaway by its IDW Entertainment and IDW Publishing divisions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#idw entertainment
#mark doyle
Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#ad tech
With the help of strong backlist sales, unit sales of print books rose 26% in the week ended Feb. 27, 2021, over the similar week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
More news stories like this |
Driven by strong backlist sales, unit sales of print books rose 26% last week over the week ended February 29, 2020, at outlets that report to NPD BookScan. It was the largest week-over-week gain compared to 2020 so far this year, helping unit sales finish the first two months of 2021 with a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print book
#2% increase
Gollancz is marking the 10th anniversary of Ben Aaronovitch's bestselling Rivers of London series with two special editions of the first book. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 09:43:53 UTC ]
More news stories like this | All news stories tagged with:
#ben aaronovitch
#10th anniversary
#special editions
The Bookseller magazine is to bring in a guest editor for the first time, with Marianne Tatepo, the founder of the Black Agents & Editors' Group (BAE), to take the reins for the 9th April issue. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 21:30:39 UTC ]
More news stories like this | All news stories tagged with:
#bookseller
#group bae
#guest editor
#bookseller magazine
Astra Publishing House has announced they are launching a new literary magazine, Astra Quarterly, which will start publishing online this fall and in print by the end of 2021. Astra Quarterly will have a strong international focus; it will have an international network of editors, and be... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-26 16:54:13 UTC ]
More news stories like this | All news stories tagged with:
#international network
#astra quarterly
#literary magazine
Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this | All news stories tagged with:
#digital content
For the week ended Feb. 13, 2021, unit sales of print books increased 21.3% over the week ended Feb. 15, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
More news stories like this |
Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | All news stories tagged with:
#premium publisher
#user experience
#context matters
Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
#audiobook adaptations
#prh audio
#all-star cast
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media