Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular headwinds affecting print media. The number of ad pages in the same titles' print editions was roughly flat this year at 0.1%, the report said.Total print ad pages and iPad ad units combined increased 6% year-over-year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Unit sales of print books slipped 1.6% in the week ended Jan. 29, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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In scholarly and academic publishing, Elsevier's Michiel Kolman says, more female leadership is a new and promising development. The post Academic Publishing Edition: Amsterdam’s Michiel Kolman on Diversity in STM appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-28 13:07:42 UTC ]
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As the pandemic raises 'science literacy' worldwide, Jay Flynn says Wiley is rushing to enable research stakeholders in a changing business. The post Academic Publishing Edition: Wiley’s Jay Flynn on ‘Science Literacy’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-28 12:25:29 UTC ]
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Said to be the first transformative agreement in Egypt and the Middle East, Springer Nature and the Egyptian Knowledge Bank have a new deal. The post Academic Publishing Edition: Springer Nature Strikes Egyptian Open Access Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-28 10:25:26 UTC ]
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After increasing 8% in 2020 and 9% in 2021, it is unlikely that unit sales of print books will grow again in 2022, Kristen McLean, executive director and industry analyst for NPD/BookScan Books. She noted the importance of several other trends, including the influence of BookTok and the growth... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-28 05:00:00 UTC ]
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Unit sales of print books fell 2.6% last week compared to the week ended January 23, 2021 at outlets that report to NPD BookScan. Sales have fallen every week this year though the 2.6% decline is the smallest so far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-27 05:00:00 UTC ]
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The final 2021 report from the Association of American Publishers shows December up 2.8 percent over December 2020, at US$1.1 billion. The post AAP StatShot: The United States’ Publishing Industry Gained 12.2 Percent in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-26 16:01:07 UTC ]
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United States Artists, a Chicago-based arts funding organization, announced that six writers are included in this year's slate of 63 USA Fellows, each of whom is receiving an unrestricted $50,000 award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-26 05:00:00 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Unit sales of print books dropped 3% in the week ended Jan. 15, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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A memoir by a man who has drawn caricatures for the greatest editors is a treasure trove of the American mid-century modernAt 92, Edward Sorel is the grand old man of New York magazines. For 60 years, his blistering caricatures have lit up the pages of Harper’s, the Atlantic, Esquire, Time,... Continue reading at The Guardian
[ The Guardian | 2022-01-15 07:00:17 UTC ]
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Unit sales of print books fell 13.9% in the week ended Jan. 8, 2022, compared to the first week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Unit sales of print books fell 2% in the week ended Dec. 18, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
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Print book sales finished the last week before Christmas with a rush as sales increased 15.4% over the comparable week in 2020 at outlets that report to NPD BookScan. The gain put an end to a two-week streak of declining sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-30 05:00:00 UTC ]
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With only the adult fiction category posting an increase, unit sales of print books fell 12.2% in the week ended Dec. 11, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-17 05:00:00 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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