Ad Units in Magazines' iPad Editions Climbed 16% in 2013

Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular headwinds affecting print media. The number of ad pages in the same titles' print editions was roughly flat this year at 0.1%, the report said.Total print ad pages and iPad ad units combined increased 6% year-over-year. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-30 00:00:00 UTC ]
News tagged with: #ad units #magazine media #kantar media #ipad editions #ad pages #print editions

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Rights Edition: Shanghai International Children’s Book Fair Postpones Again

Having made a move this year from March to July, the trade show and book fair now is postponed to November. The post Rights Edition: Shanghai International Children’s Book Fair Postpones Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-17 16:31:59 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Lit Hub Weekly: May 16-20, 2022

“To live with other people is to be responsible for protecting them from your moods. Or perhaps, to protect the delicate gift of your moods from them.” Seema Reza on the joy of being (completely) alone. | Lit Hub Memoir Hilary A. Hallett investigates the romance genre’s radical roots, from... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-21 10:30:28 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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In ‘This Time Tomorrow,’ a 40-year-old gets to be 16 again

Emma Straub's novel follows a woman who can revisit the past and reshape the future. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 11:00:35 UTC ]
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Q1 Bookstore Sales Up 16% over 2021, But Trail 2019

March bookstore sales increased 12.5% over a year ago, contributing to a 16% gain in the first quarter of 2022 over the comparable period in 2021. The $1.99 billion in 2022 first quarter sales, however, was 2.5% below the first period of 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-17 04:00:00 UTC ]
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Read Harder: Library Edition

The Read Harder challenge, library style! These books will help you not just Read Harder, but discover more about libraries and librarians. Continue reading at Book Riot

[ Book Riot | 2022-05-16 10:30:00 UTC ]
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PW Picks: Books of the Week, May 16, 2022

The books we love coming out this week include new titles by Jon Mooallem, Jhumpa Lahiri, and Maggie Shipstead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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More than 25 Organizations Join ALA's 'Unite Against Book Bans' Campaign

“Our partners and supporters are critical in moving the needle to ultimately bring an end to book bans," said Deborah Caldwell-Stone, director of the ALA’s Office for Intellectual Freedom. “It’s time that policymakers understand the severity of this issue.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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Children’s Books Edition: The UK’s Branford Boase Award 2022 Shortlist

The Branford Boase program annually awards a debut novel for children–and the winning author's editor is honored, too. The post Children’s Books Edition: The UK’s Branford Boase Award 2022 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-06 19:55:39 UTC ]
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Children’s Books Edition: Vietnam’s Ehomebooks Opens Its Second Picture Book Competition

The biennial International Children's Picture Book Award now is open for 2022 submissions by writers and illustrators everywhere. (Sponsored) The post Children’s Books Edition: Vietnam’s Ehomebooks Opens Its Second Picture Book Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-06 17:59:53 UTC ]
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Profits Fell 16% at HarperCollins

Higher manufacturing and freight costs, and ongoing supply chain and inflationary pressures, resulted in a 16% drop in earnings at HarperCollins for the quarter ended March 31, 2022. Sales rose 5%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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Print Unit Sales Fell 6% at the End of April

With all categories except adult fiction posting declines, unit sales of print books fell 6.1% in the week ended Apr. 30, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Insight Editions Creates Reinhart Pop-Up Studio

Insight Editions is teaming with author and pop-up paper engineer Matthew Reinhart to form a new imprint, Reinhart Pop-Up Studio. It will publish eight to 10 titles per year in a list that will ultimately include about half new content and about half titles based on licensed properties. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-28 04:00:00 UTC ]
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Sales of Print Books Jumped 16% Ahead of Easter

A huge spike in demand for children’s books in the lead-up to Easter resulted in a 16.8% increase in unit sales of print books in the week ended Apr. 16, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
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United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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From the Archive: April 16, 1973

In April 1973, Grosset & Dunlap, which is now a Penguin children’s imprint, announced the impending publication of a very adult book: Norman Mailer’s biography of Marilyn Monroe. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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