Ad blocking could spell the end of the intrusive ad

Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad inventory is being blocked. On mobile, less than 5 percent is blocked. That, coupled with the awareness that those ads could be a reason people install ad blocking software, could dampen their use, industry observers say. The post Ad blocking could spell the end of the intrusive ad appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-03 00:00:00 UTC ]
News tagged with: #ad blocking #premium publishers #industry observers

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EU regulator accepts Penguin offer to end dodgy ebook deals with Apple

After the European Commission accepted offers from Apple and four publishers to free up ebook pricing restrictions in December 2012, it's now accepted Penguin's commitment to do the same. Much like Penguin's vow to the US DOJ, it will end its agency agreements with Apple and other retailers, and... Continue reading at Engadget

[ Engadget | 2013-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #european commission #deals struck #most-favored nation #agency agreements #ebook retailers

Google adding textbooks to the Play Store

While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews

[ Betanews | 2013-07-25 00:00:00 UTC ]
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Ad Pages Fall 4.9 Percent in the First Half

Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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PC World magazine ends print version -- will focus on digital

Print media is dying; some may argue it is already dead. With the launch of the iPad and the current industry trend of tablet media consumption, consumers don’t want to clutter their homes with stacks of paper magazines and newspapers. Not to mention, there is the trend of "going green" which is... Continue reading at Betanews

[ Betanews | 2013-07-11 00:00:00 UTC ]
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If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren&rsquo;t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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Templar takes on high-end colouring books

Templar is launching a new imprint this autumn with a list of colouring-in books for all ages.... Continue reading at The Bookseller

[ The Bookseller | 2013-06-28 00:00:00 UTC ]
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Fair Play? French Want to End Amazon’s Free Book Delivery

The French government announced a plan to introduce a law to stop Amazon from offering discounts and free delivery for books, citing it as "unfair" competitive practice. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #free delivery #offering discounts #fair play

End of the road for Fairfax technology titles

Fairfax Media has confirmed that it will no longer publish longstanding technology titles Computerworld, Reseller News and PC World. Continue reading at Stuff

[ Stuff | 2013-06-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pc world #reseller news #fairfax media

Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Turkish publishers demand end to police violence

The Turkish Publishers Association has called on the authorities to end the use of... Continue reading at The Bookseller

[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
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AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
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An End To The Aggregation Debate? Repost Makes It Easy To Embed Articles

A new startup called Repost aims to make it easy for online publishers to distribute their articles via embedding &mdash; the same way I can share a video from YouTube or a document from Scribd directly in a blog post. Right now, if I saw ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-17 00:00:00 UTC ]
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MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital ad #brenda white #tablet editions #business model

Horrible Histories 'to end'

Terry Deary's long-running Horrible Histories children's books series is coming to an end... Continue reading at The Bookseller

[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Horrible Histories books to end

Horrible Histories author, Terry Deary, says his book series has "naturally come to an end" after 20 years of writing the popular children's books. Continue reading at BBC News

[ BBC News | 2013-04-02 00:00:00 UTC ]
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Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #told adweek