Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad inventory is being blocked. On mobile, less than 5 percent is blocked. That, coupled with the awareness that those ads could be a reason people install ad blocking software, could dampen their use, industry observers say. The post Ad blocking could spell the end of the intrusive ad appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-03 00:00:00 UTC ]
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The suit comes amid a months-long drama which saw allies of a right-wing group take over the library board and abruptly fire the library director. “This is about who should get to decide what books our kids get to read—parents or politicians,” said Angie Hayden of Read Freely Alabama, one of the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week
[ Media Week | 2024-05-08 21:18:08 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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In the past decade, Writer’s Block, which sells new books for both adults and children, has become a literary hub of the Greater Orlando metro area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media... Continue reading at AdWeek
[ AdWeek | 2024-04-17 20:25:31 UTC ]
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The parent company of 'Publishers Weekly' and the Seville, Spain–based publishing company have ended their business arrangement. With the end of the agreement, Lantia will no longer publish the bimonthly publication 'PW en Español.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-10 04:00:00 UTC ]
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Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an undisclosed sum. Splinter has been dormant since November 2019, and it plans... Continue reading at AdWeek
[ AdWeek | 2024-03-26 10:17:56 UTC ]
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Wiley’s ongoing restructuring and streamlining efforts began to bear some fruit in the quarter ended January 31, 2024, prompting the company to raise its earning forecast for the fiscal year ending April 30. CEO Matthew Kissner said that the company expects continued “material performance and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-07 05:00:00 UTC ]
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Minnesota's HF 3782 would not only aim to end book bans in public schools and libraries but would emphasize the knowledge, training, and expertise of librarians. Continue reading at Book Riot
[ Book Riot | 2024-02-29 14:32:52 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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‘What Happens Next,’ coming from Thomas Nelson in August, is the first book on the biblical end times by bestselling author and pastor Max Lucado. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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Britney Spears is perfect and her nasal voice with a Southern accent and just the right touch of vocal fry is perfect. Which is why I was so surprised to hear Michelle Williams, an actress who is also perfect, read the audio version of Britney’s memoir with a bit of a drawl but mostly very […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-15 09:55:31 UTC ]
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Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek
[ AdWeek | 2024-02-11 14:05:37 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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A dead-end question leads your book club nowhere. Here are eight common book club questions that you might find to be dead-enders. Continue reading at Book Riot
[ Book Riot | 2024-01-24 11:32:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Livestream platform Twitch quietly ended a series of multiyear partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on... Continue reading at AdWeek
[ AdWeek | 2024-01-18 10:34:51 UTC ]
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In an unequivocal 36-page decision, a three-judge panel of the Fifth Circuit—said to be the most conservative court in the nation—agreed with a lower court that the mandatory book ratings called for by the Texas law HB 900 were unconstitutional. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
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An inside look at the publication process for the bestselling author’s latest novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-12 05:00:00 UTC ]
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Independent bookstores in the western U.S. came through the holidays with boosted balance sheets and tales of community connection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-12 05:00:00 UTC ]
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