The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant Univision Communications has pledged to try to register three million new Latino voters.Looking ahead, there are many more potential future Latino voters; Hispanics account for more than 25% of the U.S. population age 9 and under. And from ages 10 to 39, Hispanics are more than 20% of the population.Ad Age's thirteenth-annual Hispanic Fact Pack, distributed with the Aug. 1 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 36-page 2016 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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Authenticity and reader service remain paramount at the second annual PubTech Connect conference. The post A Giant, Multi-Dimensional Chess Game: Publishing in the Age of Platforms appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-09 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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Off-roading tires and banned racing cars resonate the most with automotive readers. The post Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-07 00:00:00 UTC ]
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Facebook has had some bumpy years. Critics, especially Rupert Murdoch and his News Corp CEO Robert Thomson, have no intention of letting the crisis go to waste. Continue reading at Wired
[ Wired | 2018-03-03 00:00:00 UTC ]
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The "inspiring" and "sublime" historical novelist Vanessa Lafaye has died aged 54. Continue reading at The Bookseller
[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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The ‘doyenne of the modern blockbuster’, Vincenzi sold more than 7m copies of her sweeping, dramatic novelsThe bestselling author Penny Vincenzi, whose novels have sold more than 7m copies worldwide, has died aged 78.Vincenzi published her first book, Old Sins, in 1989 and produced 17 novels and... Continue reading at The Guardian
[ The Guardian | 2018-02-27 00:00:00 UTC ]
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Publishers tend to merge categories during difficult times—when they really should be doing the opposite. The post The Case for Category-Based Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-23 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age
[ Advertising Age | 2018-02-22 00:00:00 UTC ]
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“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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Rev. Billy Graham preached around the world and reached, book by book, into millions of American homes, with his call to salvation before his death, just months before his 100th birthday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-21 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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There was a prickly if fleeting moment in last month’s Grammy Awards telecast during the “In Memoriam” segment that honored Chester Bennington, the late Linkin Park frontman and father of six, who took his own life last July. Moments after Bennington’s face faded from the screen, the rapper Logic... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-17 00:00:00 UTC ]
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Douglas Murray has signed a deal with Bloomsbury for a book exploring the taboos of the modern age. Continue reading at The Bookseller
[ The Bookseller | 2018-02-17 00:00:00 UTC ]
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Ernest Hecht OBE, founder and publisher of Souvenir Press, has died at the age of 88. Continue reading at The Bookseller
[ The Bookseller | 2018-02-14 00:00:00 UTC ]
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Books about classic Hollywood tend to fall, broadly, into two categories: gossipy memoirs and moderately trashy biographies. Continue reading at Stuff
[ Stuff | 2018-02-14 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Celebrities, dogs and authoritarianism engage readers in the latest GfK MRI readership study. The post Entertainment Magazines Lead the Pack in Readership Study appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Today in kinda niche but nevertheless instructive Twitter dustups, Pamela Paul, the editor of the New York Times book review, weighed in on two of the most divisive topics known to the internet: the service industry and grammar. Continue reading at Slate
[ Slate | 2018-02-08 00:00:00 UTC ]
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