The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant Univision Communications has pledged to try to register three million new Latino voters.Looking ahead, there are many more potential future Latino voters; Hispanics account for more than 25% of the U.S. population age 9 and under. And from ages 10 to 39, Hispanics are more than 20% of the population.Ad Age's thirteenth-annual Hispanic Fact Pack, distributed with the Aug. 1 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 36-page 2016 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Tributes have been paid to Richard Booth, after the self-styled King of Hay died aged 80. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 21:10:20 UTC ]
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Dr David Cohen, founder of the eponymous £40,000 literature prize, has died aged 89. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 10:03:11 UTC ]
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Tupelo Hassman’s follow-up to “Girlchild” has a lighter touch and a more hopeful message. Continue reading at The Washington Post
[ The Washington Post | 2019-08-17 12:00:00 UTC ]
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Tributes have been paid to Gay’s The Word bookshop co-founder Jonathan Cutbill, who has passed away aged 82 after a period of ill health. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 17:00:19 UTC ]
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To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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After decades of gathering Spanish-language magazines and newspapers in his office—thousands of them—Kirk Whisler started looking around for a more formal place to archive this collection. Whisler is president of Fallbrook, Calif.-based Latino 247 Media Group, a founding member of the National... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 13:31:00 UTC ]
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The Thames riverbed proves to be inspirational for former publishing professional Lara Maiklem in a book that’s part memoir, part ode to a love of mudlarking. Continue reading at The Bookseller
[ The Bookseller | 2019-08-10 17:26:35 UTC ]
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Toni Morrison, Nobel Laureate and author of Beloved, has died at the age of 88, her publisher Knopf has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2019-08-06 11:43:53 UTC ]
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As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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Remember a few years ago when adults discovered coloring books and a wave of new pieces hailed them as a tool for mindfulness and dealing with anxiety? In a move both educational and depressingly efficient, this coloring book on climate change and renewable energy covers the topic that is... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-26 15:06:44 UTC ]
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In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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Andrea Camilleri, author of the Inspector Montalbano series, has died at the age of 93. Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 02:58:54 UTC ]
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If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
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On this day in 1901, Dame Barbara Cartland was born. She lived to 98, and in that time wrote 723 novels (mostly romance), which sold more than 750 million copies combined. She is the Guinness World Record-holder for most books published in a single year (191), and that’s honestly not even the... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-09 19:52:49 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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