The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant Univision Communications has pledged to try to register three million new Latino voters.Looking ahead, there are many more potential future Latino voters; Hispanics account for more than 25% of the U.S. population age 9 and under. And from ages 10 to 39, Hispanics are more than 20% of the population.Ad Age's thirteenth-annual Hispanic Fact Pack, distributed with the Aug. 1 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 36-page 2016 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
News tagged with:
#hispanic population
#includes data
#ad spending
#demographic change
Celebrity chef and prolific cookery author Gary Rhodes has died at the age of 59. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 10:40:32 UTC ]
More news stories like this | All news stories tagged with:
#celebrity chef
While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#golden age
#banner ads
John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
More news stories like this | All news stories tagged with:
#bookseller
#children’s book
#bookshop
#christmas ad
#john lewis
#authors call
#christmas advert
Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#ad spend
#makes sense
#recently unveiled
#ad tech
ANN PATCHETT IS an American writer and independent bookseller who has authored eight novels, three books of nonfiction, co-authored a children’s book, and edited two books of essays. Her latest novel is The Dutch House, which was released this September. Patchett has received numerous awards and... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-11-12 20:00:45 UTC ]
More news stories like this | All news stories tagged with:
#independent bookseller
#pen/faulkner award
#orange prize
#american writer
#dutch house
#ann patchett
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#online publishing
#direct result
#york magazine
He may have created the biggest hit on Broadway, but the ‘Hamilton’ auteur still thinks small in a lot of ways, especially when it comes to business. Along with being the creator of a little show called Hamilton, Lin-Manuel Miranda is also known for his enthusiastic social media... Continue reading at Fast Company
[ Fast Company | 2019-11-08 17:15:09 UTC ]
More news stories like this | All news stories tagged with:
#bookstore
#biggest hit
#lin-manuel miranda
The "extraordinarily talented" former Collins chairman and c.e.o. Ian Chapman has died, aged 94. Continue reading at The Bookseller
[ The Bookseller | 2019-11-08 14:43:47 UTC ]
More news stories like this | All news stories tagged with:
#ian chapman
#william collins
In which Jeff Kinney oversees dumpster divers, sledgehammer trivia, and a very surprising dance-off! Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-06 13:00:42 UTC ]
More news stories like this |
The trade turned out in force last night to bid a fond farewell to Booksellers Association executive chair Tim Godfray as he departed the organisation after 47 years – over 30 of them as the BA’s chief executive. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 18:17:36 UTC ]
More news stories like this | All news stories tagged with:
#booksellers association
#tim godfray
Tributes have been paid to "inspiring" author and journalist Deborah Orr after she died of cancer at the age of 57. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 07:10:47 UTC ]
More news stories like this | All news stories tagged with:
#deborah orr
#tributes paid
Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#bon viv
#nielsen data
#hard lemonade
#ll continue
#ab inbev
#senior director
Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | All news stories tagged with:
#publishing partners
#digital publishing
#biggest players
#publishing tools
#context matters
#ve built
#direct response
#brand safety
SEQUELS IN LITERARY FICTION are rare. There’s a risk in returning to characters whose arcs have been resolved or purposely left in ambiguity. A second book may rob readers of the pleasure of imagination, thus undoing some of the magic of the original novel. But sometimes a character so compels... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-16 17:00:57 UTC ]
More news stories like this | All news stories tagged with:
#literary fiction
#elizabeth strout
Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#digiday research
Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
More news stories like this | All news stories tagged with:
#harry potter
Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#twin brother
#full-time job
#bad form
#e-mail statement
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publisher
#alfred maskeroni
#i-hsien sherwood
#pumpkin spice
#lindsay rittenhouse
#retail sales
In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times
[ The New York Times | 2019-10-03 21:16:21 UTC ]
More news stories like this | All news stories tagged with:
#short stories
Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#physical stores
#consumer confidence
#direct impact
#cyber monday