The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant Univision Communications has pledged to try to register three million new Latino voters.Looking ahead, there are many more potential future Latino voters; Hispanics account for more than 25% of the U.S. population age 9 and under. And from ages 10 to 39, Hispanics are more than 20% of the population.Ad Age's thirteenth-annual Hispanic Fact Pack, distributed with the Aug. 1 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 36-page 2016 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
News tagged with:
#hispanic population
#includes data
#ad spending
#demographic change
Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday
[ Digiday | 2020-05-28 01:23:59 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#premium content
#year ahead
The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#big fish
#ad sales
After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
More news stories like this | All news stories tagged with:
#high priority
#cash flow
#lead generation
#apple news+
#roughly half
#digital engagement
Book events worldwide are on hold, but Afrolit Sans Frontieres uses social media to host frank discussions around writing, creativity, sex and violence. Continue reading at The New York Times
[ The New York Times | 2020-05-14 14:18:46 UTC ]
More news stories like this | All news stories tagged with:
#literary festival
As the Covid-19 pandemic enters its second month, these images capture booksellers continuing to adapt to a shifting retailing landscape. Some states are relaxing restrictions on business, while others remain locked down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#photo essay
A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#published today
What would a comics anthology following the progression of vampire lore from the ancient world to modern takes look like? Find out here. Continue reading at Book Riot
[ Book Riot | 2020-05-06 10:35:39 UTC ]
More news stories like this | All news stories tagged with:
#anthology
#ancient world
Barrington Stoke has published a free digital pack of advice, information and resources to support dyslexic children learning from home. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 18:41:27 UTC ]
More news stories like this | All news stories tagged with:
#barrington stoke
In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
More news stories like this | All news stories tagged with:
#bookstore
Author and conservationist Jacqueline Rohen, whose debut novel How to Marry Your Husband is published by Arrow this month, has died suddenly at her home in Uganda. Continue reading at The Bookseller
[ The Bookseller | 2020-05-04 07:16:06 UTC ]
More news stories like this | All news stories tagged with:
#died suddenly
Yes, it’s true: the British author Evelyn Waugh’s first wife was also named Evelyn. (Evelyn Florence Margaret Winifred Gardner, to be precise.) But as you might imagine, if you know anything about the Taylor Swift-Taylor Lautner debacle of 2009, things did not go well for the Evelyns. The year... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-27 14:02:34 UTC ]
More news stories like this | All news stories tagged with:
#british author
#fun fact
#evelyn waugh
Bob Loomis, who began his career as an editor at Random House when company founders Bennett Cerf and Donald Klopfer were still running the publisher, died April 19 at age 93. Loomis retired from Random House in 2011. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#random house
Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
More news stories like this | All news stories tagged with:
#sweet july
#magnolia journal
#homes gardens
Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | All news stories tagged with:
#digital publisher
#bad news
The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
More news stories like this | All news stories tagged with:
#media industry
#york magazine
#apple news+
#subscription model
#caption id=
The Soviet Union’s fall shapes the Russian leader’s espionage aims, Gordon Corera writes. Continue reading at The Washington Post
[ The Washington Post | 2020-04-10 12:00:00 UTC ]
More news stories like this | All news stories tagged with:
#russian leader
#soviet union
While schools are closed nationwide due to the pandemic, educational companies and publishers are rushing to offer digital resources for educators and families. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#educational companies
Talbot Mundy’s “The Nine Unknown,” a 1920s occult thriller, is among several literary gems now in the public domain. Continue reading at The Washington Post
[ The Washington Post | 2020-04-07 14:00:00 UTC ]
More news stories like this | All news stories tagged with:
#public domain
#literary gems
#adventure story
#dan brown
#indiana jones
The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
More news stories like this | All news stories tagged with:
#digital content
The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#supply chains