The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant Univision Communications has pledged to try to register three million new Latino voters.Looking ahead, there are many more potential future Latino voters; Hispanics account for more than 25% of the U.S. population age 9 and under. And from ages 10 to 39, Hispanics are more than 20% of the population.Ad Age's thirteenth-annual Hispanic Fact Pack, distributed with the Aug. 1 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 36-page 2016 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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The story collection is a departure for the beloved writer best known for his Easy Rawlins mysteries. Continue reading at The Washington Post
[ The Washington Post | 2020-09-15 12:00:00 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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Pigs They are born in a flood of magma. They claw their way to the center of the earth. They don’t know what a blouse is, and they don’t care. There are seventeen constellations named for their kin. They coordinate all the Monday briefings. When they read the wrong books, they return them to... Continue reading at Electric Literature
[ Electric Literature | 2020-08-31 11:00:00 UTC ]
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While recent efforts are encouraging, publishing needs to establish permanent methods to give people of color more opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Since the killing of George Floyd in late May, the book publishing industry, overwhelmingly white at every level, seems to have reached a period of reckoning about its own history of exclusionary hiring practices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Betty Rowlands, dubbed the “queen of cosy crime” by publisher Bookouture, has died at the age of 96. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 05:46:55 UTC ]
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Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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Marketing and publicity teams need to make sure their middle-tier titles don't get lost in the crowded autumn, Canongate commercial director Jenny Fry has warned. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 17:47:50 UTC ]
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Yale University Press will publish the English translation of Bernard-Henri Lévy’s The Virus in the Age of Madness. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 02:19:04 UTC ]
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Set during an extremely wet December, Carys Bray’s new novel tells the story of the cooling climate of a marriage, as well as dealing with climate anxiety. Though she started writing the book almost four years ago, she notes that in the intervening years discussion of the issues she explores in... Continue reading at The Bookseller
[ The Bookseller | 2020-06-26 02:55:29 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Literary agent Felicity Bryan has died, aged 74. She died on Sunday (June 21st) at her home in Kidlington "as she had wished", according to a statement from her family. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 06:13:43 UTC ]
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Spanish author Carlos Ruiz Zafón, whose novels include bestseller The Shadow of the Wind, has died at the age of 55. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 16:39:13 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Publishers considering transforming their businesses from print first or print-centric to digital first or digital-centric should begin by asking lots of people a simple question: what would you like to be able to do that you can’t do now? Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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