A World of Recipes: The International Cookbook Market

As the Paris Cookbook Fair gets underway next month, cookbook publishers are getting ready to do some shopping--and not just the sort that involves stocking up on Dijon mustard and bonbons from Fauchon. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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Mr Singh's fiery cookbook to Pavilion

Pavilion has signed a cookbook by the London-based company Mr Singh’s Sauces. Commissioning editor Emily Preece-Morrison struck the deal for world rights for Mr Singh’s Fabulous Fiery Cookbook directly with Mr Singh’s. The book will feature a fusion of Anglo-Asian recipes using the company’s... Continue reading at The Bookseller

[ The Bookseller | 2015-08-08 00:00:00 UTC ]
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Publishers Struggle With Flat Market

Financial results released by three major trade publishers within the last 10 days reflect the challenges publishers are facing in a market that is seeing little, if any, top-line growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek

[ AdWeek | 2015-08-06 00:00:00 UTC ]
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Salesforce taps Instagram's new API with tailored marketing tools

Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World

[ PC World | 2015-08-05 00:00:00 UTC ]
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Can Technology Replicate Word-of-Mouth Book Marketing?

Ferol Vernon of Written Word Media argues that online, email book marketing is at its most effective when addressing readers in precise verticals. The post Can Technology Replicate Word-of-Mouth Book Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
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World's first braille smartwatch is an ebook reader and more

On the surface, Dot sounds like a fairly standard smartwatch: It resembles a Fitbit and features a messaging system, navigation functions, Bluetooth 4.0, an alarm and, of course, a timepiece. Dot is remarkable because it's a braille smartwatch -- t... Continue reading at Engadget

[ Engadget | 2015-08-03 00:00:00 UTC ]
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What Are They Thinking? F.T.‘s ’Emerging Markets'

Few C.E.O.s can claim to head a one-billion dollar publishing company. John Ridding secured that status last week as the Financial Times chief executive saw Japan’s financial news giant snatch The F.T. away from Axel Springer, paying $1.3 b ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
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Staff Pick: Small Wars, Faraway Places: Global Insurrection and the Making of the Modern World, 1945-1965

Reviews editor Everett Jones recommends Michael Burleigh’s lengthy, speedy account of two decades of imperialist 'little wars' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Internal training documents reveal how Facebook tackles diversity, bias, and discrimination

Workforce diversity is something that has been brought into sharp focus in recent months as companies such as Amazon, Microsoft, and Facebook reveal the make-up of their staff. White, middleclass, male employees dominate the world of technology, and this is certainly the case at Facebook -- even... Continue reading at Betanews

[ Betanews | 2015-07-29 00:00:00 UTC ]
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International Publishing Leaders Seek Answers at Yale

Half a dozen publishers who attended this year's Yale Publishing Course shared their international publishing challenges. Do you have answers for them? The post International Publishing Leaders Seek Answers at Yale appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-29 00:00:00 UTC ]
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Lonely Planet Rolling Out New Cookbook Series

The first titles in the series, 'From the Source: Italy' and 'From the Source: Thailand,' go on sale September 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-29 00:00:00 UTC ]
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A Curator Connecting Frankfurt to the World

Frankfurt Book Fair director Juergen Boos spends much of the year traveling to ensure that the best of global publishing is represented at the Fair in October. The post A Curator Connecting Frankfurt to the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-27 00:00:00 UTC ]
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My Job In 5: Becky McCarthy, Publicity and Marketing Assistant, Michael O'Mara Books

Describe your role I’m the publicity and marketing assistant at Michael O’Mara Books. I support the department by carrying out general administrative tasks as well as posting on our social media channels, setting up competitions with third parties and running my own campaigns. What do you... Continue reading at The Bookseller

[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
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International Hot Book Properties: Week of July 20, 2015

Among the titles generating interest this week are a Greek short story collection about locals fleeing the debt-ridden nation, and a previously unpublished novel by the grandson of Ché Guevara. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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E-book VAT 'holds back small markets'

Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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VAT Rates on Books and Ebooks Around the World

The International Publishers Association and the Federation of European Publishers has released a report of VAT rates on books and ebooks around the world. The post VAT Rates on Books and Ebooks Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-20 00:00:00 UTC ]
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Ecco Signs Indian Cookbook from D.C. Eatery, Rasika

Acclaimed restaurateur Ashok Bajaj, chef Vikram Sunderam, and columnist David Hagedorn are collaborating on a new Indian cookbook called 'Rasika: Flavorful Recipes From A Groundbreaking Indian Restaurant.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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Author, Publisher Join Forces to Give Away Cookbook Contract

As part of the publication of Kimberly Yorio's 'The Joy of Writing a Great Cookbook,' Yorio and her publisher, Page Street, have launched a contest featuring a cookbook contract with Page Street as the main prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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A Look Inside the New Twinkie Cookbook

To celebrate the return of the Twinkie, Hostess Brands, on the heels of its unprecedented comeback, has published 'The Twinkies Cookbook, Twinkies 85th Anniversary Edition' with Ten Speed Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
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