‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-03 05:01:00 UTC ]
News tagged with: #stores appeared #online content #directly resembles #digital publisher

Other Publishing stories related to: '‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores'


Retail figures 'a reason to be cheerful'

UK high street sales have risen by 1.9% like-for-like in January according to the British Retail... Continue reading at The Bookseller

[ The Bookseller | 2013-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british retail


Google backs French digital publishing innovation initiative with €60 million incentive

Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget

[ Engadget | 2013-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #contentious relationship #increase revenues #publishing houses #digital offerings #search giant #cultural center #bottom line


Quercus directors up investment in company

Quercus chief executive Mark Smith (pictured), chairman David Potter and c.f.o. Colin Adams have... Continue reading at The Bookseller

[ The Bookseller | 2013-01-30 00:00:00 UTC ]
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UK kids' mag slated for adult games content

A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff

[ Stuff | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #conde nast #hearst corporation


Social Analytics: What to Measure and How to Drive Growth

Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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Top Magazine Media Deals of 2012

The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dramatic fashion #hanley wood #fair share #digital properties


B&N 'fully committed to retail concept'

Barnes & Noble has said it is "fully committed to the retail concept" and has made... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing


Fate of Barnes & Nobles' 13 NYC stores at stake

There will be a lot fewer old-fashioned books in the Big Apple over the next decade. Barnes & Noble announced Monday morning that it is planning to prune between 189 and 239 stores by 2023, from its current total of 689. Local real estate brokers speculate that some of those locations will... Continue reading at Crains New York

[ Crains New York | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #comment specifically #000-square-foot store


Sony’s 20p offer drives ‘e’

E-book sales figures from trade publishers show the huge impact price continues to have on... Continue reading at The Bookseller

[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising #digital publishers #sponsored content #alternative route


The Tribune Company Gets a New Lease On Life

As it emerges from a hellish bankruptcy, the next phase for the storied news publisher is bound to be better than the last. Continue reading at The Atlantic

[ The Atlantic | 2013-01-22 00:00:00 UTC ]
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Is Online Book Discovery Broken? Here’s How to Fix It

Laura Hazard Owen sums up the problem with book discovery like this: “It doesn’t really work." She offers several solutions gleaned from Digital Book World 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-19 00:00:00 UTC ]
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In the Future, WIll Libraries Look More Like Apple Stores?

A new library in Texas appears to be normal, until you realize it doesn’t have any books in it. In Bexar County, Texas, the center of the San Antonio metropolitan area’s breakneck growth, a population boom has left some residents without adequate library access. A new initiative will fill... Continue reading at Fast Company

[ Fast Company | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple stores #bexar county #single book


Goul-Wheeker joins Green Star Media

Non-executive chairman of Blackwell's, Trevor Goul-Wheeker, has joined sports publishing firm... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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DNB-owned company takes on Norway's Notabene

Norwegian bookshop chain Notabene, which filed for bankruptcy last week, is to be taken over by a... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Reuters Gutting Web Infrastructure for 'Reuters Next,' its Big Online Retooling

Over the past few years, the media arm of Thomson Reuters has been trying to polish its 160-year-old brand to a more contemporary sheen by recruiting A-list journalists and pundits and expanding into areas like blogging, Internet TV and magazines. I ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-09 00:00:00 UTC ]
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Retail sales grow in run-up to Christmas

UK retail sales grew by 1.5% in the run-up to Christmas and online retail saw a boost of 17.8%,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retail


France Rejects Plan to Block Online Ads

The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times

[ The New York Times | 2013-01-07 00:00:00 UTC ]
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‘The Hobbit’ on Top; ‘Fifty Shades’ Is Back

J.R.R. Tolkien’s The Hobbit continues as the #1 book on social media, according to CoverCake, a company that uses analytical tools to track what’s trending on social media, its popularity obviously being driven by the movie. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades