Indoor cycling company Peloton pedaled into some legal trouble in March—to the tune of $150 million—when the brand was sued for trademark infringement by a group of music publishers representing the likes of Lady Gaga and Bruno Mars. For Peloton, which has made a name for itself by selling a fitness experience built on music, the lawsuit exemplifies a larger issue that newer brands face as they grow from scrappy upstart to seasoned marketer. “The small startups may get away with using music without a royalty for a couple of reasons: They’re unknown to musical artists or their publishing houses, or they’re just too small to be bothered with,” says Scott Rogers, a partner in the copyright and trademark litigation group at the law firm Ulmer & Berne. “But as companies grow, continued use of unlicensed music certainly has the potential to be a real problem for them.” When Peloton debuted seven years ago, it was relatively small and unknown. But the brand has exploded in popularity in recent years, investing more in marketing and introducing a new treadmill product as it prepares to go public this year. While it eventually removed classes featuring songs by the popular artists in question, it has also changed tactics, recently counter- suing the group of music publishers, alleging anticompetitive behavior. “Very often there’s a cavalier attitude toward licensing music, even though music is a big part of what they’re doing,” says Owen Sloane, partner in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-15 00:00:00 UTC ]
The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
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In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
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With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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From Bono to Jarvis Cocker, Bruce Springsteen to Cosey Fanni Tutti, the last decade has seen an explosion of books by artists from every walk of musical life. Why is this once-rare genre striking a chord with stars and readers alike?By her own admission, Miki Berenyi was not a woman itching to... Continue reading at The Guardian
[ The Guardian | 2023-07-15 08:00:25 UTC ]
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The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
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From working with grime legends to tackling racism, author Candice Carty-Williams’s new show Champion is landmark TV. Its team talk Shola Ama, pengness – and the greatest group chat everIt’s just after noon in Birmingham and, in the hidden depths of a city centre nightclub, a singer is about to... Continue reading at The Guardian
[ The Guardian | 2023-06-23 12:00:37 UTC ]
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A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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Forthcoming titles look at the powerful music of Billy Graham's crusades, the spiritual depth of Loretta Lynn's songs, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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I’ve been working on a theory about novelists lately: most of us wish we were rock stars. I’m basing this on a few things, like, for example, who wouldn’t want to be a rock star? Also, with all our anonymity, social anxiety disorders, and how we tend to be at our best while wearing sweatpants […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-07 08:52:59 UTC ]
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Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
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The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
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A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
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Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age
[ Advertising Age | 2023-04-27 09:30:00 UTC ]
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The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
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