A Loyalty Program Gets Creative With an E-Book That Changes as You Travel

Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-12 00:00:00 UTC ]
News tagged with: #buenos aires #people thinking #set foot

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Frankfurt Book Fair 2014: Paulo Coelho Tells Publishers "Don't Be Greedy"

At a standing room only session at the Frankfurt Book Fair, bestselling Brazilian author Paula Coelho had a message for publishers: Embrace change. And, lower your ebook prices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Four Questions for Samsung's Rory O'Neill

Rory O’Neill, Samsung's marketing director for European Telecommunications Operations, talked about the company's foray into books at the Frankfurt Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Spanish Author’s Short Novel Causes Stir

Amid a flurry of seven-figure deals igniting this year’s Frankfurt Book Fair—many for books by first-time American authors—a short Spanish novel has generated buzz, and some hefty advances. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Self-Published Books Topped 450,000 in 2013

Although it comes with a number of caveats, Bowker's newest report on the number of self-published titles rose again in 2013, increasing 16.5%, to 458,564. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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iBooks Bestsellers: Book to Film Titles Lead

Gillian Flynn's 'Gone Girl' hit #1 at both the weekend box office and on Apple's bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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3M Library, B&N Offer Nook Lending Program

3M Library Systems is partnering with Barnes & Noble to allow library systems to purchase the Nook GlowLight e-readers directly from the retailer to lend to their patrons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Download: Wednesday’s Frankfurt Book Fair 2014 Show Daily

Download our Frankfurt Book Fair Show Daily for Wednesday, 8 October 2014 to find out what was discussed in the Tuesday conferences and what's going on at the Fair today. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Publishers Urged to Reclaim Copyright Debate

Copyright is "more important than it has ever been," but has the copyright debate been hijacked by anti-copyright forces, including those in the tech sector? Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Penn Prof Lands Seven Figures for ‘Grit’

Rick Horgan, in one of his first major acquisitions since joining Scribner, has paid seven figures for U.S. rights to Angela Duckworth’s 'Grit.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rick horgan #major acquisitions #joining scribner #angela duckworth


Saga Press E-books To Be DRM-Free

Simon & Schuster's fledgling science fiction and fantasy imprint, Saga Press, will publish its ebooks without DRM, the company said Wednesday afternoon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Download: Tuesday’s Frankfurt Book Fair 2014 Show Daily

Download our Frankfurt Book Fair Show Daily for Tuesday, October 7, 2014. Read about VIP speakers, international rights and licensing, digital publishing platforms and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international rights


Lutz Seiler Wins 2014 German Book Prize

51-year-old poet Lutz Seiler has won the prestigious 2014 German Book Prize for his first novel, Kruso, which plays off the story of Robinson Crusoe. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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Religion Books of Note, October 2014

Karen Armstrong on religious violence and Max Lucado on prayer are among the big titles releasing in October. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Apple, Amazon in Race for Mobile Readers

The rise of reading on mobile phones is a hot topic at the Frankfurt Book Fair, but perhaps the most surprising finding of a new survey is that Apple is giving Amazon a run for its money among younger readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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Reviews of New and Forthcoming Religion and Spirituality Books, October 8, 2014

Country musician Jimmy Wayne tells the affecting story of his own youth as a foster kid; American Christian men examine their approaches to faith and fatherhood. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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S&S Launches Books Category on Milq

Simon & Schuster is teaming with Milq, a new social media platform, to launch a Books category on the content curation venture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Betting Big on Publishing’s Future

If you had $10 million to invest in a new publishing business today, with no limitations or obligations, where would you put your money? That's the question put to an opening panel at Frankfurt Book Fair's digital conference, ConTec. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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LIBER 2014 Topics: Growing E-book Sales, Lack of Translations

The 32nd International Spanish Book Fair (LIBER 2014) was held in Barcelona last week with ebook growth and the problem of getting Spanish-language books translated into English among the topics of discussion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Two Debuts Draw Seven Figures

This year, two novels have sold to U.S. editors, for a rumored seven figures each, just before the Frankfurt Book Fair kicks off on Wednesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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Reading Rainbow Host LeVar Burton Binge-Watched Game of Thrones Before He Read the Books

Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow; author of the children’s book The Rhino Who Swallowed a Storm (available Oct. 7) Base Los Angeles Twitter @levarburton What’s the first information you... Continue reading at AdWeek

[ AdWeek | 2014-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge fan #idris elba #james bond #half weeks #science fiction