A Groupon for Newspapers?

Newspapers, in danger of having their advertising lunch eaten by Groupon and its ilk, have teamed up to form an online deals platform. Eight publishing and media companies are launching the common digital shopping platform, called Find n Save. The eight are Advance Digital, A.H. Belo, Cox Media Group, Gannett, Hearst Corp., MediaNews Group, McClatchy, and The Washington Post Co. The consortium, set to be announced today, is expected to roll out Find n Save’s online ad products across its members’ 200-plus newspapers, including The Dallas Morning News, Arizona Republic, and The Miami Herald. Newspapers have been racing to catch up for a while with the likes of Groupon and its copycats, including tech giants like Google, Amazon, and Yahoo, which have been slapping deal-finder services on their websites. Christopher Tippie, the acting CEO of the consortium, said what makes Find n Save different is that it lets newspapers collect multiple sales services into one section of its site. He said the consortium also wants to standardize the process of buying online preprint circulars. “It’s an industry movement to embrace a single advertising platform,” Tippie said. “We’ve got to come together and bring forth a better set of advertising tools to connect with shoppers.” An early Find n Save user is McClatchy, which has a reputation for being ahead of the curve when it comes to digital, something newspapers aren’t often accused of. It uses an array of Find n Save’s portfolio of... Continue reading at 'AdWeek'

[ AdWeek | 2011-11-17 00:00:00 UTC ]
News tagged with: #advertising tools #daily deals

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Back to the future: were newspaper publishers wrong to go digital?

Leading US commentator asks: what if the entire industry made a business blunder by putting news up online for free while ignoring their print product? “What if”, asks Jack Shafer, “almost the entire newspaper industry got it wrong? What if, in the mad dash to put up editorial content on to the... Continue reading at The Guardian

[ The Guardian | 2016-10-19 00:00:00 UTC ]
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US newspapers hit back as Huff Po and co run out of steam

Statistics show print resilience is strong in press and book publishing, as many Americans still prefer to settle down with a book not an e-readerIt’s been a pretty static summer on the circulation and readership front. Quality papers – in print and online – doing well in the referendum... Continue reading at The Guardian

[ The Guardian | 2016-09-18 00:00:00 UTC ]
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Harris Magazines Find New Life as Athlon Newspaper Offerings

With an expanded roster of brands, David Barber hired to lead newspaper relations group. The post Harris Magazines Find New Life as Athlon Newspaper Offerings appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-14 00:00:00 UTC ]
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North West region to get a new paid-for daily newspaper

CN Group to publish 24 - The North’s National, a paper designed to offer ‘disenfranchised readers’ a sort of Metro/i experience A regional newspaper publisher is preparing to launch a new paid-for daily newspaper later this month.From 20 June, the Carlisle-based CN Group will distribute a title... Continue reading at The Guardian

[ The Guardian | 2016-06-02 00:00:00 UTC ]
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Suddenly, national newspapers are heading for that print cliff fall

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[ The Guardian | 2016-05-27 00:00:00 UTC ]
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Gannett increases its bid to $865m to acquire US newspaper rival

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[ The Guardian | 2016-05-17 00:00:00 UTC ]
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Can newspapers do anything to stop the advertising exodus?

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[ The Guardian | 2016-04-03 00:00:00 UTC ]
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Newspaper publishers want more reporters - at the BBC's expense

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[ The Guardian | 2016-03-29 00:00:00 UTC ]
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On newspapers and ebooks, the Justice Department's antitrust theory is obsolete

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[ Los Angeles Times | 2016-03-22 00:00:00 UTC ]
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As publishers lose control, are newspaper websites a dead parrot?

Adblocking and the power of platforms such as Facebook threaten to block the pipes that lead to readersA truth is dawning on media owners (or in many cases it has dawned, but they don’t like to talk about it). Publishing is over. Obviously this isn’t true in its purest sense; publishing is... Continue reading at The Guardian

[ The Guardian | 2016-02-21 00:00:00 UTC ]
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New Day: Trinity Mirror wrestles with the daily newspaper market

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[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Daily Mirror publisher to launch 20p newspaper New Day

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[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Publishers saddened by closure of the Independent newspaper

The Independent and Independent on Sunday print editions are to close, leaving publishers “shocked” and saddened by the end of one of the “last, best” places to have books reviewed in print. Continue reading at The Bookseller

[ The Bookseller | 2016-02-13 00:00:00 UTC ]
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Johnston Press in advanced talks to buy the i newspaper in £25m deal

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[ The Guardian | 2016-02-11 00:00:00 UTC ]
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Portsmouth newspaper's price rise a symptom of media malady

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[ The Guardian | 2016-01-26 00:00:00 UTC ]
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Two newspaper closures as Canada's media crisis deepens

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[ The Guardian | 2016-01-26 00:00:00 UTC ]
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Canada's largest newspaper publisher cuts jobs and merges newsrooms

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[ The Guardian | 2016-01-20 00:00:00 UTC ]
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Canada's largest newspaper publisher reveals revenue falls

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[ The Guardian | 2016-01-14 00:00:00 UTC ]
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New Britain Newspaper Publisher Buys Block Island Paper

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[ Editor & Publisher | 2015-12-28 00:00:00 UTC ]
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Books of the Year 2015: newspaper round-up

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