'A Book Is a Gift Like No Other,' Says Barnes & Noble (See the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's surprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
News tagged with: #past week #wry how- #installment titled #turkey leg #surprisingly easy #android emphasizes #give books #christmas gifts

Other Publishing stories related to: ''A Book Is a Gift Like No Other,' Says Barnes & Noble (See the Newest Ads on TV)'


Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

[ AdWeek | 2015-06-17 00:00:00 UTC ]
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Argentine Publishers Chase YA Book Sales Boom

Seeing a boom in YA book sales, Argentine publishers are now chasing global trends and marketing to a younger demographic to help boost prospects. The post Argentine Publishers Chase YA Book Sales Boom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-16 00:00:00 UTC ]
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Classic book covers by Paul Bacon – in pictures

The designer who pioneered the ‘big book look’ - creating covers for more than 6,500 books, ranging from Catch-22 to One Flew Over the Cuckoo’s Nest - has died aged 91 in New York. Here are some of his best Continue reading... Continue reading at The Guardian

[ The Guardian | 2015-06-16 00:00:00 UTC ]
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Augenbraum Stepping Down at National Book Foundation

The National Book Foundation has announced that Harold Augenbraum, its longtime executive director, will be stepping down in March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-16 00:00:00 UTC ]
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AOL Now Has an In-House Creative Agency to Make Ads for Brands

Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age

[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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Matt Haig 'crucified' on Twitter for planning book about masculinity

‘If a man wants to write about gender and the pitfalls of masculinity, they’re met with sneers,’ says the bestselling author, who disputes criticism that he is antifeministThe author Matt Haig found himself “crucified” online after suggesting that his next non-fiction title could be a book... Continue reading at The Guardian

[ The Guardian | 2015-06-15 00:00:00 UTC ]
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What’s the Holy Grail of Content Marketing? A Book

The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
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Apple's iOS 9 update will let you block ads

Life is about to get that little bit harder for digital publishers, thanks to Apple. Continue reading at Stuff

[ Stuff | 2015-06-13 00:00:00 UTC ]
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Guardian Faber signs bird names book

Guardian Faber has signed a book on the history of bird names by nature writer Stephen Moss. Mrs Moreau's Warbler: How Birds Got Their Names will be published in autumn 2017, following a deal for world English rights between Laura Hassan at Guardian Faber and Broo Doherty at DHH Literary... Continue reading at The Bookseller

[ The Bookseller | 2015-06-13 00:00:00 UTC ]
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Books in Browsers Conference Goes on Hiatus

Books in Browsers, a small but highly-regarded tech-focused publishing conference, will skip 2015 while organizers consider its future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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YouTube star PewDiePie strikes publishing deal for This Book Loves You

With 37m YouTube subscribers, Swedish gamer teams up with Penguin Random House for 250-page collection of ‘advice and inspirational quotes’With more than 37m subscribers, Felix ‘PewDiePie’ Kjellberg is one of the biggest stars on YouTube. Now he’s hoping to take bookshelves by storm too.The... Continue reading at The Guardian

[ The Guardian | 2015-06-12 00:00:00 UTC ]
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PW Picks: Books of the Week, June 15, 2015

This week: Mia Alvar's amazing debut story collection, finding a pirate ship, and Aziz Ansari on modern romance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Book Deals: Week of June 15, 2015

YA bestselling author Ally Condie sells a middle-grade novel to Dutton, Princeton University Press buys a comics history, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Diversion Books Branches Out

In November 2014, Kristin Cast, the younger writer in the mother-daughter duo behind the bestselling House of Night young adult titles, signed with Diversion Books for a five-book paranormal romance series titled the Escaped. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Type Books Turns Window Displays into Art

On Toronto’s Queen Street West, there is a nine-year-old independent bookstore that has taken the art of window displays to a whole new level. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Fourth Fifty Shades book whips up unprecedented pre-ordering frenzy

The new instalment – this time written from Christian Grey’s perspective and published on 18 June – is set to dominate the publishing world once againIn July 2012, as the irresistible cultural tidal wave that was the Fifty Shades of Grey trilogy was still swelling to its extraordinary peak, the... Continue reading at The Guardian

[ The Guardian | 2015-06-12 00:00:00 UTC ]
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Book Trust chooses Nosy Crow title for Booktime

Reading charity Book Trust has chosen Nosy Crow’s Open Very Carefully, by Nicola O’Byrne and Nick Bromley, to send to reception-aged children through this year’s Booktime scheme.  For Booktime, which is now in its 10th year, Book Trust will send packs with the book, as well as a reading guide,... Continue reading at The Bookseller

[ The Bookseller | 2015-06-11 00:00:00 UTC ]
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European Commission Opens Amazon E-book Probe

The European Commission announced that it has opened a formal investigation into some of the ebook practices of Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-11 00:00:00 UTC ]
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June 2015: Top Reviews of Self-Published Books from BlueInk Review

Our June 2015 selection from BlueInk Review, a service which reviews self-published books. All titles are deemed worth of further consideration. The post June 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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RM Books to stock PRH titles

Children’s and YA titles from Penguin Random House UK, including those by DK and Rough Guides are being made available for purchase on school ebook platform RM Books. RM Books offers a range of textbooks, topic books and fiction ebooks for schools to purchase or rent. Penguin Random House... Continue reading at The Bookseller

[ The Bookseller | 2015-06-11 00:00:00 UTC ]
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