The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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Push Pop Press, a digital book publishing platform, went live with its first title this week, Al Gore's "Our Choice," available as an iOS app for $4.99. Continue reading at AllThingsD
[ AllThingsD | 2011-04-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 08:00 A large proportion of iPad owners in the US have not used the device to read an ebook, a survey from media and publishing forecast firm Simba Information reveals. A report on the firm's "Trade E-Book Publishing 2011"... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 27/04/2011 - 09:39 Amazon.com has reported a steep drop in profit despite boosting sales by over a third. Amazon.co.uk also revealed that one print book and four ebooks were among its top 10 bestselling items in the quarter, with the Kindle... Continue reading at The Bookseller
[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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Written By: Philip Jones and Jenny Roper Publication Date: Wed, 27/04/2011 - 16:00 Book sales dropped 9% last week as the Easter weekend cut into retail time, but the market was still up on the same week last year with sales up 2.1%, a second consecutive week of year-on-year growth after a... Continue reading at The Bookseller
[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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After years of marginal acceptance, ebooks have finally started to eclipse their printed-and-bound ancestors. Continue reading at PC World
[ PC World | 2011-04-27 00:00:00 UTC ]
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One of the industry's biggest issues in 2011 is the loss of retail shelf space for print titles. The trend of book retailers devoting less spaceand generating lower salesfrom new books is seen in the recently released 10-k filings from Books-A-Million and Hastings Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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In deciding to launch the ABC Video Bookstore, Andrew Morse said the giant media company was looking for a product that could reach viewers who are attached to a digital reading device, be it an iPad, Kindle, or cellphone, and decided that an enhanced ebook was the right one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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Christopher Paolini's Inheritance Cycle and James Dashner's the Maze Runner trilogy are both drawing to a conclusion, while noteworthy collaborations from Daniel Handler and Maira Kalman, and Dave Barry and Ridley Pearson, set sail. Also look for fresh ventures from William Joyce, Maggie... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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The nation's largest book publishers are facing increasing pricing pressure on the digital front as the number of cheap, self-published digital titles gain popularity with readers seeking budget-minded entertainment. Continue reading at AllThingsD
[ AllThingsD | 2011-04-21 00:00:00 UTC ]
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Amazon said Wednesday that its popular Kindle e-reader will allow customers to borrow Kindle books from more than 11,000 U.S. libraries starting later this year. Continue reading at PC World
[ PC World | 2011-04-21 00:00:00 UTC ]
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In the first step of a two-phase launch, the long-awaited Los Angeles Review of Books has debuted its preview site at lareviewofbooks.org with essays and reviews by Ben Ehrenreich, Geoff Nicholson, Jane Smiley, Jefferson Hunter, and Richard Prince. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-19 00:00:00 UTC ]
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Here's a clever idea from Chris Dixon: The investor and entrepreneur has turned his well-read blog into an ebook. Dixon, who runs Hunch and helps steer Founder Collective's bets when he's not blogging, has taken a couple years' worth of posts and compiled them into "Startups; Dixon's proceeds... Continue reading at AllThingsD
[ AllThingsD | 2011-04-19 00:00:00 UTC ]
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The two reports measure different aspects of the book market and one is far more comprehensive than the other, but figures released last week by Nielsen BookScan and the Association of American Publishers showed a trade market where ebooks are thriving and print books are struggling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-18 00:00:00 UTC ]
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Howard Books, an imprint of Simon & Schuster, announced on Monday that on May 24, it would publish "Blind Allegiance to Sarah Palin," an account of Ms. Palin's time as governor and as a vice-presidential candidate, written by Frank Bailey, one of her former aides. Continue reading at The New York Times
[ The New York Times | 2011-04-18 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 18/04/2011 - 09:19 Authors including Iain M Banks and Michael Moorcock have written to the BBC's director general Mark Thompson, attacking the treatment of genre fiction in its recent World Book Night coverage. In total 85 authors, across the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-18 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 15/04/2011 - 09:05 read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 14/04/2011 - 09:57 Like for like book sales at W H Smith have fallen by 3% in a "soft" market as the retailer reported a 3% increase in profits to £64m. In its interim management statement, for the six months to 28th February, the group's sales... Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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Written By: Benedicte Page and Lisa Campbell Publication Date: Thu, 14/04/2011 - 16:09 A libraries boss has admitted cutting spending on books is "the easiest" way to achieve savings, as wholesaler Bertrams reports its library sales have slumped by a quarter. Results put out by parent Smiths... Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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Written By: Benedicte Page, Philip Jones and Charlotte Williams Publication Date: Wed, 13/04/2011 - 09:28 Bricks and mortar bookshops in the United States face a grim future, with the heaviest book buyers choosing to buy digitally, delegates at London Book Fair were told. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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