The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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An imprint of Penguin Group USA discovered Kerry Schafer after she posted samples on Bookcountry.com, a site that lets writers share their work. Continue reading at The New York Times
[ The New York Times | 2012-01-09 00:00:00 UTC ]
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Ever since Algonquin used the American Booksellers Association’s Winter Institute to get booksellers to read and fall in love with Sara Gruen’s Water for Elephants, which sold more than a million copies before being turned into a film, publishers have been using the winter bookselling confab to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Harper has scored two of the eight spots in Richard & Judy's Spring Book Club, with the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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At least one publisher is looking to capitalize on some last-minute changes to Wael Ghonim's upcoming book tour to promote Revolution 2.0. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-05 00:00:00 UTC ]
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Physical book sales in the final week of the year totalled £22.5m — down 70% week on... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Hot Key Books has signed two-books by journalist Dawn Porter, as the author follows her editor... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Poet laureate Carol Ann Duffy has won the Costa Poetry Award for The Bees (Picador), and debut... Continue reading at The Bookseller
[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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At just five years old, the Savannah Book Festival, in the genteel coastal city of Savannah, Ga., is carving a space for itself among the book festival big leagues, boasting not one but two of the nation’s current #1 bestselling authors: Stephen King (for 11/22/63) and Walter Isaacson (Steve Jobs). Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-30 00:00:00 UTC ]
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The parody of the classic children's book "Goodnight Moon," which got a hilarious analog update for the digital generation is a holiday hit. Continue reading at AllThingsD
[ AllThingsD | 2011-12-27 00:00:00 UTC ]
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E-books and audio books on the Web site of the New York Public Library. Publishers are waiting for an industrywide approach to e-lending to gel. Continue reading at The New York Times
[ The New York Times | 2011-12-25 00:00:00 UTC ]
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Journalist Caitlin Moran's take on modern feminism How to Be A Woman, published by Ebury, has... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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Actor Simon Callow has donated 1,000 of his own books to the Westminster Reference Library. Most... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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Google Books and the French online publication ActuaLitté have launched a digital library... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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Malvern independent Beacon Books is to close in February 2012. Owners Stuart and Anne-Marie... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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The French parliament yesterday voted to raise the reduced VAT rate on physical books from 5.5%... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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Books are among the items most commonly bought online, according to a report from market research... Continue reading at The Bookseller
[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Apple is to launch a 12 Days of Christmas giveaway, to begin on Boxing Day, which will include e-... Continue reading at The Bookseller
[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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"Goodnight iPad" is a bedtime tour of our electronic lives, mimicking the tone of the classic "Goodnight Moon." Continue reading at The New York Times
[ The New York Times | 2011-12-19 00:00:00 UTC ]
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