A Book Excerpt From 'Darling, You Can't Do Both': The Dove Litmus Test

The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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Harvill signs two-book deal with Neville

Harvill Secker has signed a two-book deal with Belfast crime writer Stuart Neville. Publishing... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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Over a third of students ‘not interested’ in physical books

Students are split on the necessity of physical textbooks in a digital world, but a majority of... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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Path Isn't Only App to Upload, Store Address Book Data

Facebook, Twitter, Instagram, Foursquare and Yelp upload names, e-mail addresses and phone numbers, sometimes without explicit permission. Continue reading at PC World

[ PC World | 2012-02-15 00:00:00 UTC ]
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Bedford Square Books strikes exclusive Tesco deal

Bedford Square Books, the ebook and print-on-demand venture set up by the Ed Victor Literary... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Cold snap book sales plunge 16% year on year

Printed book sales slipped 3% week on week last week, and were down 16% year on year as the... Continue reading at The Bookseller

[ The Bookseller | 2012-02-14 00:00:00 UTC ]
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Test our rivals' tablet claims, says Future as it publishes T3 data

Future is encouraging media agencies to probe the numbers its magazine publishing rivals are claiming for their tablet editions, as part of an "educational" initiative to grow the tablet advertising market. Continue reading at Media Week

[ Media Week | 2012-02-13 00:00:00 UTC ]
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Book review: 'Killing the Messenger' by Thomas Peele

The murder of Oakland journalist Chauncey Bailey and a family's violent rise to prominence is given gripping life.On a morning in August 2007, a slender masked man ran up to Chauncey Bailey on an Oakland sidewalk and fired two shotgun blasts at the journalist. The first slug tore through Bailey... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-02-11 00:00:00 UTC ]
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The Value Of a Book

How much money is a book really worth? Is it the $25 to $30 publishers typically ask for the hardcover edition? Is it the discounted price plus shipping that an online retailer charges? What if there’s only a Kindle edition you can buy, for 99 cents? Is that same book worth nothing on days when... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Paravion Press: Hand-making Books from a Cave in Greece

In a time when digital and print-on-demand technology are streamlining how books are created and delivered, Paravion Press believes there still is a market for well-crafted, hand-made books. “Paravion hopes to keep hold of a patch of turf for the old guard of the printed book—the realm of the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Books Invade the Cable Networks

The tagline “It’s not TV. It’s HBO” is something many will remember from the late 1990s, back when the cable network was in the vanguard for airing critically acclaimed series like The Sopranos and Sex and the City. Today there’s hardly a cable network in the game that isn’t trying to capture... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Cult of the Leader wins CMI Management Book award

The Cult of the Leader (Wiley), written by Christopher Bones, has been named as the CMI... Continue reading at The Bookseller

[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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Waterstones Childrens Book Prize shortlist revealed

This year's shortlist for the Waterstones Children’s Book Prize includes new talent... Continue reading at The Bookseller

[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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Indigo and Books-a-Million join boycott of Amazon print titles

Canadian bookselling chain Indigo Books and Music and Books-a-Million have joined ranks with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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Niche Publishing: Publishers Seek To Capitalize On e-Books

As traditional revenue channels for newspapers collapse, publishers are seeking new and innovative ways to make a profit without expending a lot of resources. Finding the appropriate niche is the key to survival, and newspapers that recognize this ar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-03 00:00:00 UTC ]
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BBC Books in two-year deal with "The Voice"

BBC Books has signed a two-year publishing deal with the BBC's upcoming talent show "The... Continue reading at The Bookseller

[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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No More Pencils, No More Books

Can’t wait for high school calculus iBooks where kids have to triangulate Kindle sales with rubbish percentage data –Dan Frommer, via Twitter Continue reading at AllThingsD

[ AllThingsD | 2012-02-01 00:00:00 UTC ]
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January book spend falls as digital bites

Printed book sales fell 12% year on year in January, with spending falling to its lowest point... Continue reading at The Bookseller

[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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GooReader: When you need Google Books to go

Google Books is a gigantic and ever-expanding online library of books and magazines that can be used to read classic titles free of charge as well as to purchase new releases in all manner of categories. But you may be one of the many people who have found that the interface for the website and... Continue reading at Betanews

[ Betanews | 2012-02-01 00:00:00 UTC ]
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