The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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The Kindle Single is not a promising name. It sounds like a new kind of prefabricated fire log, or a type of person you might meet on the dating service eHarmony — perhaps a lonely independent bookstore owner put out of business by Amazon.c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
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The Google eBooks store has been merged into the company's wider entertainment portal with... Continue reading at The Bookseller
[ The Bookseller | 2012-03-07 00:00:00 UTC ]
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Book sales soared £1.9m week on week last week, with the children's sector benefitting... Continue reading at The Bookseller
[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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A new book by Cal Ripken Jr. and journalist Kevin Cowherd focuses on the issue of bullying among children. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-06 00:00:00 UTC ]
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Waterstones has announced former Piccadilly store manager Rik McShane as its new head of books at... Continue reading at The Bookseller
[ The Bookseller | 2012-03-05 00:00:00 UTC ]
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Reading a book on a tablet like the Kindle Fire is “like trying to cook when there are little children around,” David Myers said. Continue reading at The New York Times
[ The New York Times | 2012-03-05 00:00:00 UTC ]
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In the 2011 Man Booker Prize finalist, the author has pitch-perfect voice and her jazz musician characters have rhythmic conversations.Not unlike its counterpart rock 'n' roll, memorable jazz novels occupy a pretty slim shelf at the local bookstore. Though the music has been gracefully spun into... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-04 00:00:00 UTC ]
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The Web magazine will publish an expanded look at books on the first Saturday of each month, as stand-alone book review sections in newspapers have dwindled. Continue reading at The New York Times
[ The New York Times | 2012-03-02 00:00:00 UTC ]
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Associated Press - Three of Christopher Hitchens' most contentious books are coming back into print, and debuting in digital form.Twelve, an imprint of the Hachette Book Group, announced Thursday that books on three of Hitchens' favorite enemies—Bill Clinton, Henry Kissinger and Mother... Continue reading at Crains New York
[ Crains New York | 2012-03-02 00:00:00 UTC ]
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Half a million children in 21 countries are joining top children's authors in events to celebrate World Book Day. Continue reading at BBC News
[ BBC News | 2012-03-01 00:00:00 UTC ]
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The new study by Book Industry Study Group says ebook consumers are buying more books – both print and electronic – but they’re buying mostly online and via in-app purchasing. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-01 00:00:00 UTC ]
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E-book production overtook hardback output in 2011 for the first time, as the number of new... Continue reading at The Bookseller
[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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BBC Books has acquired a title by chefs Ken Hom and Ching-He Huang, both Chinese food specialists... Continue reading at The Bookseller
[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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Printed book sales slumped 11% last week as children returned to school and adults to work... Continue reading at The Bookseller
[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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Emerging authors and illustrators have made every category of the New Zealand Post Children's Book Awards this year, alongside their better known counterparts. Continue reading at Stuff
[ Stuff | 2012-02-27 00:00:00 UTC ]
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A creepy professor eavesdrops on a woman's therapy sessions and becomes obsessed with her.By Blood Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-26 00:00:00 UTC ]
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With care and craft, the novelist and essayist seeks to summarize Andrei Tarkovsky's 1979 art film 'Stalker,' finding elements that will keep the non- cinéaste onboard.Zona Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-26 00:00:00 UTC ]
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Despite technological petting zoos, QR codes on shelf-talkers linked to bookstores’ Web sites, and in-store displays of physical books with signage reminding readers that they can also buy e-editions, only a handful of independents are making more than about $100 or so on ebook sales a month. To... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-24 00:00:00 UTC ]
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For Square One Publishers’ founder Rudy Shur, Beyond the Magic Bullet—The Anti-Cancer Cocktail: A New Approach to Beating Cancer, which his company released earlier this month, is the culmination of a three-year personal connection he forged with the book’s author, Dr. Raymond Chang. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-24 00:00:00 UTC ]
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The death of language is explored via plague-carrying children and their horror-struck parents in a wildly inventive tale by Ben Marcus.Spend too much time with 24-hour news networks and it's easy to feel that exposure to that much talk can make you sick. Taking the idea a few steps further,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-24 00:00:00 UTC ]
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