A Book Excerpt From 'Darling, You Can't Do Both': The Dove Litmus Test

The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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E-books not yet a main resource for students

Fewer than one in ten students purchase ebooks, while 88% of undergraduates still use printed... Continue reading at The Bookseller

[ The Bookseller | 2012-03-19 00:00:00 UTC ]
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Book review: 'House of Stone' by Anthony Shadid

Late New York Times journalist Anthony Shadid writes about insights gained rebuilding the war-ravaged home of his great grandfather in Lebanon in 'House of Stone.'A yearning for home, wherever that may be, is one of many themes that the late New York Times journalist Anthony Shadid so deftly... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-19 00:00:00 UTC ]
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Book review: 'The Guardians: An Elegy' by Sarah Manguso

In reckoning with her friend's suicide, the author pulls readers into that empty space where loss and grief reside.The Guardians: An Elegy Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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Book review: 'Reading for My Life,' essays by John Leonard

This is a brilliant collection of writings on politics, social and cultural engagement and literary life.Reading for My Life Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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Book Review: 'Tinderbox' by Craig Timberg and Daniel Halperin

'Tinderbox: How the West Sparked the AIDS Epidemic and the How the World Can Finally Overcome It' describes what spread the pandemic and what could rein it in.Tinderbox Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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Book review: 'Thinking the Twentieth Century' by Tony Judt and Timothy Snyder

Controversial political and social issues are examined with an intellectual passion.Thinking the Twentieth Century Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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Media Decoder Blog: Amanda Knox's Ex-Boyfriend Signs Book Deal

Raffaele Sollecito, the Italian student who was dating Ms. Knox when they were both charged with murder in 2007, will write his own memoir, for an imprint of Simon & Schuster. Continue reading at The New York Times

[ The New York Times | 2012-03-16 00:00:00 UTC ]
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McFly duo write children's book

Tom Fletcher and Dougie Poynter from McFly sign a publishing deal to produce two children's picture books. Continue reading at BBC News

[ BBC News | 2012-03-15 00:00:00 UTC ]
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AUDIO: E-books 'lend themselves to erotica'

Rowan Pelling, former editor of Erotic Review and Telegraph Review, and Tom Tivnan, features editor for The Bookseller, discuss the rise in popularity of ebooks particularly in genres such as erotica. Continue reading at BBC World

[ BBC World | 2012-03-14 00:00:00 UTC ]
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With This Machine, You Can Print Your Own Books at the Local Bookstore

The Espresso Book Machine means that booksellers can publish and sell an enormous number of titles. But can they make the finances work? Continue reading at The Atlantic

[ The Atlantic | 2012-03-13 00:00:00 UTC ]
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E-book firms need to make changes to settle probe

(Bloomberg) - News Corp.'s HarperCollins and four other publishers probed by European Union need to address regulatory concerns before they can settle the antitrust case, the European Union's competition commissioner said. Joaquin Almunia, the antitrust chief, told reporters Monday that a... Continue reading at Crains New York

[ Crains New York | 2012-03-12 00:00:00 UTC ]
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Marvel Hopes to Give Comic Books a Boost With Augmented Reality Content

The Marvel AR app will be released in April for Apple's iPhones and iPad as well as smartphones and tablets, the comic book publisher said in a statement. Continue reading at PC World

[ PC World | 2012-03-12 00:00:00 UTC ]
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Apple, Publishers Must Address All Allegations Before E-book Case Can Be Closed, EU Says

Apple along with five ebook publishers must address all the European Commission's antitrust concerns before any settlement can be reached warned the European... Continue reading at PC World

[ PC World | 2012-03-12 00:00:00 UTC ]
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Book review: 'Gods Without Men' by Hari Kunzru

The novel takes place across decades and tells overlapping stories as it tries to piece together a fallen world.Gods Without Men Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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Book review: 'Eisenhower in War and Peace' by Jean Edward Smith

This is a comprehensive biography of the president and an assessment of his leadership qualities on and off the battlefield.Eisenhower in War and Peace Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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Book review: 'Hot Pink' by Adam Levin

This collection of short stories includes the fine 'Frankenwittgenstein,' 'Considering the Bittersweet End of Susan Falls' and uneven others.Hot Pink Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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How Cheap Should Books Be?

A looming lawsuit could further solidify Amazon's dominance in the book business. That might be good for readers' wallets, but it also might be bad for readers in the long term. Here 's why. Continue reading at The Atlantic

[ The Atlantic | 2012-03-11 00:00:00 UTC ]
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Edith Pearlman wins National Book Critics Circle fiction prize

The under-the-radar author won for her collection "Binocular Vision: New and Selected Stories."Reporting from New York -- The National Book Critics Circle gave its 2011 fiction prize to Edith Pearlman, an under-the-radar writer of short stories, at its annual awards ceremony Thursday evening at... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-09 00:00:00 UTC ]
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