One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
News tagged with:
#purchase intent
#editorial guidelines
#creative ways
#organic growth
#continued growth
#major areas
B&N’s purchase by Elliott Adviors was the largest purchase in a quiet year for acquisitions in the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#quiet year
#book business
The years from 2021 to 2022 will be tough for academic publishers as they struggle to adapt to the requirements of Plan S, a FutureBook panel on Open Access heard yesterday Continue reading at The Bookseller
[ The Bookseller | 2019-11-26 00:03:26 UTC ]
More news stories like this | News stories tagged with:
#academic publishers
#futurebook panel
For book lovers, Small Business Saturday means a trip to the local independent bookstore, many of which invite local authors to hang out and make recommendations. If you’re an audiobook lover you can still support small businesses, and I don’t mean purchasing your audiobooks on compact disc. Ask... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-25 09:48:59 UTC ]
More news stories like this | News stories tagged with:
#book lovers
#make recommendations
#local indie
#audiobook
#small press
Bluemoose Books is launching a subscription model for the first time, to accompany its year of only publishing female writers over 45 in 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 08:25:36 UTC ]
More news stories like this | News stories tagged with:
#bluemoose books
#subscription model
According to the Bookseller, Elena Ferrante’s first novel in five years will be published in English in June 2020 by Europa Editions. The Lying Life of Adults (great title? or greatest title?) is out in Italian this coming November 7, and the English version will, of course, appear in a... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-28 12:11:35 UTC ]
More news stories like this | News stories tagged with:
#english version
#elena ferrante
#europa editions
#lying life
#ann goldstein
#first novel
The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-24 12:50:31 UTC ]
More news stories like this | News stories tagged with:
#media industry
#publishing trends
#coming year
#publishing industry
Rogers, Coleridge and White’s Peter Robinson is leaving the publishing industry after 30 years of being an agent. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 06:39:15 UTC ]
More news stories like this | News stories tagged with:
#peter robinson
#publishing industry
Malorie Blackman laments the lack of BAME children’s characters. I know – it’s a real battle to get writers of colour publishedMy daughter, like me, is of mixed heritage. She has wildly curly hair, as have I. When she was born four years ago I was given five copies of the same kids’ picture book... Continue reading at The Guardian
[ The Guardian | 2019-08-17 07:00:41 UTC ]
More news stories like this | News stories tagged with:
#black child
#bame children
#lead characters
#bookshop
#picture book
The San Diego Comic-Con’s half century of celebrating comics and the broader popular culture serves to mark how much the landscape of popular culture has changed since its inception 50 years ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#comics publishing
#half century
#popular culture
Like all of us who retain an old-fashioned, romantic affection for print magazines, I sometimes find myself wondering which ones will still be around in five years. It’s sort of a mental game I play—"Survivor: Mag Edition." Many of my favorite books will be gone, no doubt—lost to handheld... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-11 04:00:47 UTC ]
More news stories like this | News stories tagged with:
#viable alternative
#architectural digest
#bn store
#severe lack
#pay $18
A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with:
#raised $9
#content publisher
Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
More news stories like this | News stories tagged with:
#key areas
#sees potential
#pushing girls
Almost exactly 10 years ago, in May 2009, Amazon expanded from selling books to publishing them as well with the launch of Amazon Encore, a publishing program for promising self-published books and out-of-print works from major houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing program
#selling books
#amazon encore
#major houses
Tom Burlison from Epsom, who is seven years old, has won this year’s Bedtime Story Competition, ran by Save the Children and The Book People. Continue reading at The Bookseller
[ The Bookseller | 2019-05-28 01:00:26 UTC ]
More news stories like this | News stories tagged with:
#book people
An exhibition charting the 175-year history of art book publisher Batsford will be held at Holborn Library. Continue reading at The Bookseller
[ The Bookseller | 2019-04-08 00:00:00 UTC ]
More news stories like this |
Bologna Children's Book Fair announces a record year in attendance and news coverage, while naming Sharjah as its 2020 Guest of Honor. The post Bologna Book Fair 2019 Attendance Exceeds Last Year’s by 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#record year
#bologna children
The only one of six siblings to work at the family firm, Toby Faber stresses that long-term commitment, but not nepotism, lies at the heart of indie list Faber & Faber’s successful history. Continue reading at The Bookseller
[ The Bookseller | 2019-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#family firm
#long-term commitment
The Bologna Children’s Book Fair, in association with the Association of Italian Publishers, has announced the nominees for the seventh annual Bologna Prize for the Best Children’s Publishers of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#italian publishers
#book fair
The leading provider of publishing services celebrates 50 years of delivering excellence to the publishing industry. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leading provider
#publishing industry
Pan Macmillan is marking three decades of publishing Ken Follett and his series The Pillars of the Earth by releasing new editions of 17 backlist titles and previously unseen archive material. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan