One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Mostly Books has lined up a second series of its podcast, featuring a host of authors talking about their favourite books. Continue reading at The Bookseller
[ The Bookseller | 2020-11-22 12:48:47 UTC ]
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Hesitant UK and US publishers need to move into audiobook streaming to stay relevant, and maintain premium pricing in the face of interest from music services such as Spotify, Storytel's c.e.o. Jonas Tellander has warned. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 09:52:56 UTC ]
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Emerald Publishing has been named Independent Publisher of the Year as well as Academic and Professional Publisher of the Year at the 2020 Independent Publishers Guild Awards. Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 08:00:35 UTC ]
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When One Hundred Years of Solitude hit the market in 1967, the book industry in Spanish was booming. This situation was unimaginable for most writers and critics just a few years before. “How can literature exist,” writer Mario Vargas Llosa asked, “in countries where there are no publishing... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-11 08:48:47 UTC ]
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Aspen asks, 'Why is the world of publishing so reluctant to offer Black writers the same major book deals typically offered to white writers?' The post Aspen Institute Looks at a Publishing Industry Challenged to Embrace Diversity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-21 18:41:12 UTC ]
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Seeing unexpected pairings of readers and books quickly dispels the idea of who reads what• Time to reset: more brilliant ideas to remake the worldI have a party trick. If you name three books you like and two you hate, I can write you a reading list of 10 books you will love.I’ve gained this... Continue reading at The Guardian
[ The Guardian | 2020-08-15 10:00:40 UTC ]
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U.K. publisher sales rose to £6.3 billion in 2019, 4% higher than in 2018 and 20% higher than in 2015, making 2019 the biggest year ever for U.K. publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
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The Publishing Association has released its latest Yearbook statistics, showing growth in both the industry's print and digital revenues, making 2019 in its estimation “the biggest year ever for UK publishing”. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 05:50:22 UTC ]
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Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News
[ ABC News | 2020-07-12 18:20:00 UTC ]
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Shortly after the COVID-19 pandemic hit the U.S., we began recognizing publishers who, despite having their own challenges, stepped up and helped out their communities. We’ve recognized more than 30 such publishers so far, but that only scratches the surface on the acts of kindness from around... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-05 15:54:15 UTC ]
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This year's Moscow School of Publishing program has been delivered in a series of digital lectures and conversations from the Garage Museum. The post Moscow School of Publishing: This Year a Digital Seminar Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-03 14:33:53 UTC ]
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The winners of the Bologna Prize for the Best Children's Publishers of the Year have been revealed as an online edition of the 57th Bologna Children's Book Fair (BCBF) launches, with Italian publisher Camelozampa named the winner in the Europe category. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 09:16:49 UTC ]
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Looking back and charting changes in a business as multi-faceted and all-encompassing as children’s books is a tricky business. Given that the peak titles from the past last a very long time while most titles fade away fairly fast and the least successful disappear surprisingly completely it is... Continue reading at The Bookseller
[ The Bookseller | 2020-04-29 19:37:34 UTC ]
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Aster, part of the Octopus Publishing Group, has acquired A Year of living Simply: From Complexity to Contentment by Kate Humble. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 12:41:53 UTC ]
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Bonnier Books UK has announced a raft of new books by Louise Pentland publishing across its adult non-fiction, adult fiction and children’s fiction imprints. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 12:01:32 UTC ]
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Literary agents specializing in Christian publishing discuss the latest industry trends, including a growing interest in self-help as well as books geared toward millennials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
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The New York Public Library is marking its 125th birthday this year—in part with this list of their favorite books written for adults from the past 125 years, which they hope will “inspire a lifelong love of reading.” The list is full of classics, of course, but it’s also got a few refreshing... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-14 14:59:09 UTC ]
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Voice user interface (VUI) is becoming a pressing navigation need as more consumers and offices are employing technologies such as Google Assistant, Alexa and others. As VoiceBrew points out, several publishers like the Financial Times, the New York Times, and the Business Insider’s “Ten Tech... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-11 18:18:29 UTC ]
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In a moment where the future seems impossibly turbulent, leaving us feeling powerless, science fiction can help us get our heads around the complexity. Continue reading at Slate
[ Slate | 2019-12-31 14:00:05 UTC ]
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