5 Trends Publishers Should Embrace This Year

One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
News tagged with: #purchase intent #editorial guidelines #creative ways #organic growth #continued growth #major areas

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Mostly Books podcast to return in new year after publisher support

Mostly Books has lined up a second series of its podcast, featuring a host of authors talking about their favourite books. Continue reading at The Bookseller

[ The Bookseller | 2020-11-22 12:48:47 UTC ]
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Embrace streaming to stay relevant, Tellander tells publishers

Hesitant UK and US publishers need to move into audiobook streaming to stay relevant, and maintain premium pricing in the face of interest from music services such as Spotify, Storytel's c.e.o. Jonas Tellander has warned. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 09:52:56 UTC ]
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Emerald named Independent Publisher of the Year at IPG Awards

Emerald Publishing has been named Independent Publisher of the Year as well as Academic and Professional Publisher of the Year at the 2020 Independent Publishers Guild Awards.   Continue reading at The Bookseller

[ The Bookseller | 2020-09-23 08:00:35 UTC ]
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Did a Revolution in Latin American Publishing Make One Hundred Years of Solitude the Success It Is Today?

When One Hundred Years of Solitude hit the market in 1967, the book industry in Spanish was booming. This situation was unimaginable for most writers and critics just a few years before. “How can literature exist,” writer Mario Vargas Llosa asked, “in countries where there are no publishing... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-11 08:48:47 UTC ]
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Aspen Institute Looks at a Publishing Industry Challenged to Embrace Diversity

Aspen asks, 'Why is the world of publishing so reluctant to offer Black writers the same major book deals typically offered to white writers?' The post Aspen Institute Looks at a Publishing Industry Challenged to Embrace Diversity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-21 18:41:12 UTC ]
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Sharmaine Lovegrove: ‘You must spend a year in a bookshop before you get a job in publishing’

Seeing unexpected pairings of readers and books quickly dispels the idea of who reads what• Time to reset: more brilliant ideas to remake the worldI have a party trick. If you name three books you like and two you hate, I can write you a reading list of 10 books you will love.I’ve gained this... Continue reading at The Guardian

[ The Guardian | 2020-08-15 10:00:40 UTC ]
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Record Year for British Publishing in 2019

U.K. publisher sales rose to £6.3 billion in 2019, 4% higher than in 2018 and 20% higher than in 2015, making 2019 the biggest year ever for U.K. publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
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PA salutes 2019 as UK publishing's 'best year ever', but calls for Covid support

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[ The Bookseller | 2020-07-21 05:50:22 UTC ]
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Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control

Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News

[ ABC News | 2020-07-12 18:20:00 UTC ]
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Shout-Outs to Publishers Giving Back to Their Communities| June 5

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[ Folio Magazine | 2020-06-05 15:54:15 UTC ]
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Moscow School of Publishing: This Year a Digital Seminar Program

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[ Publishing Perspectives | 2020-06-03 14:33:53 UTC ]
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Bologna names Best Children's Publishers of the Year, as event moves online

The winners of the Bologna Prize for the Best Children's Publishers of the Year have been revealed as an online edition of the 57th Bologna Children's Book Fair (BCBF) launches, with Italian publisher Camelozampa named the winner in the Europe category. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 09:16:49 UTC ]
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Publishing for the future: how children’s books have changed in 20 years

Looking back and charting changes in a business as multi-faceted and all-encompassing as children’s books is a tricky business. Given that the peak titles from the past last a very long time while most titles fade away fairly fast and the least successful disappear surprisingly completely it is... Continue reading at The Bookseller

[ The Bookseller | 2020-04-29 19:37:34 UTC ]
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Aster to publish A Year of Living Simply by Kate Humble

Aster, part of the Octopus Publishing Group, has acquired A Year of living Simply: From Complexity to Contentment by Kate Humble.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-19 12:41:53 UTC ]
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Bonnier unveils three-year portfolio of new Louise Pentland publishing

Bonnier Books UK has announced a raft of new books by Louise Pentland publishing across its adult non-fiction, adult fiction and children’s fiction imprints.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 12:01:32 UTC ]
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Agents Highlight Leading Christian Publishing Trends

Literary agents specializing in Christian publishing discuss the latest industry trends, including a growing interest in self-help as well as books geared toward millennials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
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The NYPL was founded 125 years ago. Here are their 125 favorite books published since then.

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[ Literrary Hub | 2020-02-14 14:59:09 UTC ]
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5 Steps for Publishers to Integrate Voice into the UX

Voice user interface (VUI) is becoming a pressing navigation need as more consumers and offices are employing technologies such as Google Assistant, Alexa and others. As VoiceBrew points out, several publishers like the Financial Times, the New York Times, and the Business Insider’s “Ten Tech... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-11 18:18:29 UTC ]
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All of the Sci-Fi Stories We Published This Year

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