One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Total revenue rose 9.4% at Hachette Book Group parent Lagardère Publishing in 2021, and profits jumped 42.7% over 2020. HBG sales rose 3.7%, excluding the impact of its Workman Publishing acquisition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-17 05:00:00 UTC ]
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The downturn in print book sales in Russia may have been as deep as between 50 and 70 percent, according to editor Svetlana Zorin. The post Year-End Russian Book Publishing Industry Assessment: ‘Seriously Difficult’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-04 14:35:09 UTC ]
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The Guest of Honor Spain program at Frankfurter Buchmesse 2022 will reflect the strong position of women in Spanish publishing. (Sponsored) The post Spain’s Women in Publishing: ‘A Major Role in Defining Literary Trends’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-12-16 12:32:30 UTC ]
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News and business digital publisher Vietcetera announced Friday a relaunch of its English-language International Edition, which aims to attract a readership of over 5 million Vietnamese ex-pats living in the U.S., Germany, France, Australia, Canada and the U.K. Based in Ho Chi Minh City,... Continue reading at AdWeek
[ AdWeek | 2021-11-24 06:00:00 UTC ]
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PJ Harvey is trying her hand at poetry again. In April 2022, Picador Poetry in the UK will publish the hardcover edition of Orlam, Harvey’s book-length narrative poem. A special collector’s edition featuring the musician’s original artwork will follow in October 2022. The long-form poem, which... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-12 18:12:55 UTC ]
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Andrea Camilleri was determined that his crime series could not be continued by another writer, leaving concluding novel with his publisher long before his death in 2019The final novel in Andrea Camilleri’s beloved Inspector Montalbano mystery series is was published on Thursday – but the late... Continue reading at The Guardian
[ The Guardian | 2021-10-14 10:03:48 UTC ]
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Faith, Hope and Carnage will reflect on the singer’s experience of grief and tragedy after Arthur, his child, died six years ago aged 15 Nick Cave will share his perspective on the years following his son’s death in a new book, it has been announced.Drawn from more than 40 hours of interviews... Continue reading at The Guardian
[ The Guardian | 2021-09-17 08:54:05 UTC ]
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Like the big trade publishers, many independent publishers had surprisingly good years last year—and they were particularly well-poised to quickly adapt to market conditions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
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Travel publishers have reported an uptick in sales in recent months as coronavirus restrictions have eased. However many warn it may be “years” until things return to normal, with some pivoting towards popular UK and activity-based guides. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 11:20:27 UTC ]
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In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Ilex Press will publish a book to accompany the Landscape Photographer of the Year competition, to showcase the winning and commended entries in each of the competition’s sections. Continue reading at The Bookseller
[ The Bookseller | 2021-07-31 15:20:44 UTC ]
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The winners of this year's publishing-house awards are based in Tanzania, Switzerland, Iran, the United States, Colombia, and New Zealand. The post Bologna Book Fair Names Its Children’s Publishers of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-15 03:51:41 UTC ]
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For many readers growing up in the UK, the book publishing sector does not adequately serve them with books that speak to their experience of their sexuality or gender—and this must change. Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 21:47:40 UTC ]
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A first look at the new report on Europe's book publishing markets highlights the range of impact felt in the first year of the pandemic. The post Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-26 15:57:21 UTC ]
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Several publishers say they may not be attending the London Book Fair this year amid concerns over the way last year's cancellation was handled and its new 2021 date in June. Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 19:10:15 UTC ]
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The latest TikTok trend is surprisingly old-school: it’s a book. Last week, Sherry Argov’s 2002 relationship guide Why Men Love Bitches: From Doormat to Dreamgirl—A Woman’s Guide to Holding Her Own in a Relationship made the Sunday Times bestseller list for the first time since its release... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-08 17:27:52 UTC ]
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Some of the larger independents in the video game world now have a shared home. Embracer Group (aka THQ Nordic) is merging with Gearbox Software, turning the Borderlands studio into a seventh operating group that will serve as a wholly-owned subsidia... Continue reading at Engadget
[ Engadget | 2021-02-03 15:42:53 UTC ]
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Kyle Books has acquired Together, a "gently philosophical and very relatable look at how we have dealt with a difficult year", by artist Luke Adam Hawker. Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 07:58:34 UTC ]
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The release of “Consent” put France’s literary establishment under a harsh spotlight. The publishing industry is grappling with a nation that it resembles less and less. Continue reading at The New York Times
[ The New York Times | 2021-01-03 16:49:48 UTC ]
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In a year dominated by a global pandemic and American politics, some might find it fitting that the library book most likely to be checked out across Ontario was a hopeful memoir written by the former first lady of the United States. Continue reading at CBC
[ CBC | 2020-12-31 09:00:00 UTC ]
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