5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile messaging and video. Mark Zuckerberg, Facebook CEO, led off his keynote by revealing Share Sheet, which is designed to create more attractive, predictable and targeted mobile posts. In theory, brands should be able to transfer image-based information from their proprietary apps into Zuckerberg's social system. "Today, there are more than a dozen ways of sharing from an app into Facebook," he said. "People want to be able to share into messages and groups and not be surprised about what it will look like." Here are four more interesting items Facebook announced today that could have significant implications for social-minded marketers. Facebook Messenger Facebook is revamping its Messenger app that could put it in direct competition with big names like Snapchat, Kik and WeChat. David Marcus, vp of messaging products at Facebook showed off how brands like Everlane will start using Messenger as a one-on-one communication tool, hinting at what Facebook's e-commerce play looks like. When someone buys something on Everlane, a Facebook Messenger button shows up on the page. Clicking on the button triggers the retailer to send a receipt to people with their shipping information. ... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-26 00:00:00 UTC ]
News tagged with: #content directly #ad business #shopping cart #latest step

Other news stories related to: "5 Big Things Marketers Need to Know From Facebook's Developer Conference"


RMIT’s fact check reinstated by Facebook two months after suspension over News Corp voice complaints

Exclusive: Meta suspended RMIT FactLab from Facebook’s fact-checking program after no campaigners claimed it was biasedFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFacebook has agreed to reinstate RMIT FactLab to... Continue reading at The Guardian

[ The Guardian | 2023-11-08 02:03:36 UTC ]
More news stories like this | All news stories tagged with: #news corp #guardian australia #free app #latest updatesget #free morning


Column: She set out to build robots. She ended up exposing big tech

Joy Buolamwini, author of "Unmasking AI: My Mission to Protect What Is Human in a World of Machines," joins the L.A. Times Book Club on Nov. 14. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-03 00:31:12 UTC ]
More news stories like this | All news stories tagged with: #times book #unmasking ai #joy buolamwini #build robots


The week's bestselling books, Nov. 5

Southern California Independent Bookstore Bestsellers list for Sunday, November 5 Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-01 10:00:58 UTC ]
More news stories like this | All news stories tagged with: #independent bookstore #bestselling books


How Has Big Publishing Changed American Fiction?

A new book argues that corporate publishing has transformed what it means to be an author. Continue reading at New Yorker

[ New Yorker | 2023-11-01 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #big publishing #corporate publishing #book argues


Sharjah Conference: ‘The Power of the Written Word’

The 13th Sharjah Publishers Conference has opened with broad-based considerations of issues facing the world book industry today. The post Sharjah Conference: ‘The Power of the Written Word’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-30 04:48:43 UTC ]
More news stories like this | All news stories tagged with: #world book #issues facing #written word


Levine Querido: Making Waves in the Spanish Market

Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling titles #making waves


Sharjah Publishers Conference Introduces New Format

The round-table workshops that proved highly successful in the Sharjah Bookseller Conference now are part of the Sharjah Publishers Conference. The post Sharjah Publishers Conference Introduces New Format appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-28 02:14:24 UTC ]
More news stories like this | All news stories tagged with: #bookseller #format appeared


Michelle Obama to Narrate Children’s Classic WHERE THE WILD THINGS ARE

Michelle Obama will perform the digital audiobook edition of WHERE THE WILD THINGS ARE, coming October 31! Continue reading at Book Riot

[ Book Riot | 2023-10-25 11:45:24 UTC ]
More news stories like this | All news stories tagged with: #audiobook #wild things #michelle obama


At Frankfurt: Salman Rushdie’s News Conference

The author Salman Rushdie is in Frankfurt as the recipient to receive the Peace Prize of the German Book Trade from the Börsenverein. The post At Frankfurt: Salman Rushdie’s News Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-20 15:58:21 UTC ]
More news stories like this | All news stories tagged with: #german book #peace prize #news conference #salman rushdie


All the big tech layoffs of 2023

The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these... Continue reading at Engadget

[ Engadget | 2023-10-16 15:52:41 UTC ]
More news stories like this | All news stories tagged with: #publishing giant #earnings sooner #reach break- #revenue existed #premium subscribers #quickly put #podcast empire #big names #staffing level #beaten expectations #second-largest wave #cloud computing #ibm pivoted #simply put


Sharjah International Book Fair To Host 108 Markets

At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
More news stories like this | All news stories tagged with: #news conference


3 Nerdy New Books on How Things Get Made

Ever wonder how a dictionary, a NASA telescope, or a handcrafted wooden globe gets made? These new books will tell you. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
More news stories like this |


5 Witchy New Books for Friday the 13th

Friday the 13th of October, no less! Start your Halloween early, if you haven't already, with new outings from James J. Butcher and Benedict Jacka, the adult fiction debut of YA phenom Cassandra Clare, and others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-04 04:00:00 UTC ]
More news stories like this |


Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | All news stories tagged with: #news publisher #streamline operations #integrated marketing


Silverback Development founder in court again over debts

Luxury developer Joshua Schuster owes $250,000 in skipped rent for an uptown apartment, a suit claims. Continue reading at Crains New York

[ Crains New York | 2023-09-22 10:03:03 UTC ]
More news stories like this | All news stories tagged with: #suit claims


New Religion Books for Kids Aim to Start Big Conversations

Forthcoming titles from religion and spirituality publishers aim to get families talking about right-to-life messaging, sex trafficking, climate change, houselessness, gender roles, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #gender roles #climate change #sex trafficking #forthcoming titles #religion books


Betty Gilpin on Being In It For Big Feelings

Illustration by Krishna Bala Shenoi. Talk Easy with Sam Fragoso is a weekly series of intimate conversations with artists, authors, and politicians. It’s a podcast where people sound like people. New episodes air every Sunday, distributed by Pushkin Industries.  * To celebrate the release of her... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-19 08:35:25 UTC ]
More news stories like this | All news stories tagged with: #paperback edition #pushkin industries #episodes air #intimate conversations #weekly series #sam fragoso #talk easy #big feelings #people sound


Sharjah Book Authority Announces its 2023 Publishers Conference

The three-day Publishers Conference professional program this year runs October 29 to 31, just ahead of Sharjah International Book Fair. The post Sharjah Book Authority Announces its 2023 Publishers Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-18 17:22:40 UTC ]
More news stories like this |


'Big Bang of Numbers' – The Conversation's book club explores how math alone could create the universe with author Manil Suri

A book-length thought experiment uses math to investigate some of life’s big questions. Continue reading at The Conversation

[ The Conversation | 2023-09-18 12:19:43 UTC ]
More news stories like this | All news stories tagged with: #book club #big questions #big bang


Amazon Prime Big Deal Days: Here's what to expect this October Prime Day

Amazon Prime Day came and went in July, but Amazon’s not done with its membership-only sales events for 2023. The company just announced that it will hold “Prime Big Deal Days,” another Prime Day of sorts, on October 10 and 11, mirroring what it did during the same month last year. Engadget will... Continue reading at Engadget

[ Engadget | 2023-09-18 11:58:42 UTC ]
More news stories like this | All news stories tagged with: #kindle #bit easier #latest discounts #include gadgets #recommend checking #blatant displays #browser extensions #receiving emails #price-drop alerts #originally added #dedicated wishlist #gift buying #unofficial kickoff #avoid distractions #means knowing