5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile messaging and video. Mark Zuckerberg, Facebook CEO, led off his keynote by revealing Share Sheet, which is designed to create more attractive, predictable and targeted mobile posts. In theory, brands should be able to transfer image-based information from their proprietary apps into Zuckerberg's social system. "Today, there are more than a dozen ways of sharing from an app into Facebook," he said. "People want to be able to share into messages and groups and not be surprised about what it will look like." Here are four more interesting items Facebook announced today that could have significant implications for social-minded marketers. Facebook Messenger Facebook is revamping its Messenger app that could put it in direct competition with big names like Snapchat, Kik and WeChat. David Marcus, vp of messaging products at Facebook showed off how brands like Everlane will start using Messenger as a one-on-one communication tool, hinting at what Facebook's e-commerce play looks like. When someone buys something on Everlane, a Facebook Messenger button shows up on the page. Clicking on the button triggers the retailer to send a receipt to people with their shipping information. ... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-26 00:00:00 UTC ]
News tagged with: #content directly #ad business #shopping cart #latest step

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Bookwire Releases a Report on Spanish-Language Digital Book Markets

Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
More news stories like this | All news stories tagged with: #digital book #ebooks #spanish-language markets


How Fall Became The Big Season in Book Publishing

How Fall Became The Big Season in Publishing, SHOGUN Season 2 news, a RED, WHITE, & ROYAL BLUE sequel, and Amazon's Big Book Sale is Live...and Good. Continue reading at Book Riot

[ Book Riot | 2024-05-10 18:14:10 UTC ]
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The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian

[ The Guardian | 2024-05-10 17:25:03 UTC ]
More news stories like this | All news stories tagged with: #audiobook #harry potter #jim dale #stephen fry #sit alongside #jk rowling #market dominance #audiobook sales


Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
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5 Self-Help Books on Grief

Authors draw on clinical guidance, reportage, and their own experiences to offer comfort and commiseration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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Sharjah’s Third Booksellers Conference: ‘Acumen and Dynamism’

The second day of Sharjah Bookseller Conference featured commentary on family-owned retail companies and technology. The post Sharjah’s Third Booksellers Conference: ‘Acumen and Dynamism’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-01 18:16:19 UTC ]
More news stories like this | All news stories tagged with: #bookseller #booksellers conference #post sharjah


The week's bestselling books, May 5

The Southern California Independent Bookstore Bestsellers list for Sunday, May 5, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-01 10:00:36 UTC ]
More news stories like this | All news stories tagged with: #independent bookstore #hardcover #paperback #paperback fiction #including hardcover #bestselling books


NY1 anchor focuses on learning new things to stay sharp onscreen

More than 30 years ago Annika Pergament drove up the coast, starting in Florida, in search of her first journalism job after graduate school—her trunk filled with tapes of herself as a news anchor. She landed a gig in television news just several hundred miles later."I hit every news station on... Continue reading at Crains New York

[ Crains New York | 2024-04-23 20:44:42 UTC ]
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At Sharjah’s Booksellers Conference: The ‘PublisHer Lounge’

The PublisHer program for women in the book business presents events for women at Sharjah's upcoming Booksellers Conference. The post At Sharjah’s Booksellers Conference: The ‘PublisHer Lounge’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-22 13:00:33 UTC ]
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5 Questions for Ethel Rohan, by Michelle Johnson

5 Questions for Ethel Rohan, by Michelle Johnson Interviews [email protected] Tue, 04/16/2024 - 08:28 Ethel Rohan’s second novel, Sing, I, was published by TriQuarterly Books on April 15. The novel’s heroine, Ester Prynn, works in a convenience... Continue reading at World Literature Today

[ World Literature Today | 2024-04-16 13:28:17 UTC ]
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Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek

[ AdWeek | 2024-04-04 19:17:06 UTC ]
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25 years of 10 THINGS I HATE ABOUT YOU

A quarter century of a Gen X classic, a new children's literature museum opens, and yes everyone is trying to get you to play their crossword. Continue reading at Book Riot

[ Book Riot | 2024-04-01 20:48:47 UTC ]
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Ex-Sports Illustrated CEO sues 5-hour Energy founder

Metro Detroit billionaire businessman Manoj Bhargava faces a lawsuit tied to his ongoing takeover bid of the former publisher of Sports Illustrated magazine.The lawsuit, filed last week in California in a Los Angeles County court, is brought by Ross Levinsohn, a veteran media executive and the... Continue reading at Crains New York

[ Crains New York | 2024-03-28 20:07:35 UTC ]
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Children’s Book Rights: Bologna’s Fourth ‘Kids Licensing Days’ Conference

Many trade visitors packing for the Bologna Children's Book Fair will be at conference sessions in the 'International Kids Licensing Days' series. The post Children’s Book Rights: Bologna’s Fourth ‘Kids Licensing Days’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-22 21:31:02 UTC ]
More news stories like this | All news stories tagged with: #children's book #children’s book #book fair #book rights #conference appeared #post children #bologna children


The 5 best meditation apps for 2024

Meditation is often touted as a mental cure-all, purported to help with stress, sleep, mood, focus and even certain medical conditions. I’ve been meditating most of my adult life. I’ve done silent retreats. I’ve been formally trained in various techniques. I’ve had someone in my contacts list... Continue reading at Engadget

[ Engadget | 2024-03-22 14:00:47 UTC ]
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Prime members can get $30 off the Kindle Paperwhite Signature in the Amazon Big Spring Sale

The Amazon Spring Sale will continue through Monday, and right now it's bringing a $30 discount to the company's upgraded e-reader, the Kindle Paperwhite Signature — but unlike most of the savings we're seeing this week, this Kindle deal is only for Prime members. The sale makes the E-Ink slab... Continue reading at Engadget

[ Engadget | 2024-03-21 16:55:37 UTC ]
More news stories like this | All news stories tagged with: #kindle #car experts #tech deals #expert editors #spring sales #amber hue #thin bezels #good size #bottom bezel #on-screen keyboard #flush-front touchscreen #premium feel #costs $20 #8-inch screen #paperwhite signature


The Kindle Paperwhite Signature is $30 off for Prime members during the Amazon Big Spring Sale

Amazon's Big Spring Sale has brought a $30 discount to the company's upgraded e-reader, the Kindle Paperwhite Signature. It's down to $160 instead of the $190 list price for Prime members. That's not an all-time low (we saw it drop to $125 for Prime Day last July) but still a decent discount on... Continue reading at Engadget

[ Engadget | 2024-03-20 16:30:29 UTC ]
More news stories like this | All news stories tagged with: #kindle #car experts #tech deals #expert editors #spring sales #amber hue #thin bezels #good size #bottom bezel #on-screen keyboard #flush-front touchscreen #premium feel #costs $20 #8-inch screen #paperwhite signature


The National Book Foundation announces its 2024 5 Under 35 honorees.

Ah, 35, that mystical line between emerging writers and… old ones. Though I move ever further in the wrong direction from said line I am nonetheless happy to celebrate this latest crop of “young” writers, announced today by the National Book Foundation, as they contemplate the imminence of their... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-19 14:46:03 UTC ]
More news stories like this | All news stories tagged with: #national book foundation #announced today #young writers #wrong direction #emerging writers


The best early Amazon Big Spring Sale deals you can shop today

There's another jumbo-sized Amazon sale on the way. The Big Spring Sale, as it's called, will run from March 20 to March 25 and include a variety of discounts on "seasonally relevant items." This doesn't look to be another Prime Day situation, however; Amazon says most of the offers will be... Continue reading at Engadget

[ Engadget | 2024-03-15 16:15:34 UTC ]
More news stories like this | All news stories tagged with: #kindle #expert editors #spring sales #coming days #days ago #airpods pro #ve rounded #landing page


Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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