Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile messaging and video. Mark Zuckerberg, Facebook CEO, led off his keynote by revealing Share Sheet, which is designed to create more attractive, predictable and targeted mobile posts. In theory, brands should be able to transfer image-based information from their proprietary apps into Zuckerberg's social system. "Today, there are more than a dozen ways of sharing from an app into Facebook," he said. "People want to be able to share into messages and groups and not be surprised about what it will look like." Here are four more interesting items Facebook announced today that could have significant implications for social-minded marketers. Facebook Messenger Facebook is revamping its Messenger app that could put it in direct competition with big names like Snapchat, Kik and WeChat. David Marcus, vp of messaging products at Facebook showed off how brands like Everlane will start using Messenger as a one-on-one communication tool, hinting at what Facebook's e-commerce play looks like. When someone buys something on Everlane, a Facebook Messenger button shows up on the page. Clicking on the button triggers the retailer to send a receipt to people with their shipping information. ... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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Wibke Grutjen moves from Hachette Book Group to Simon & Schuster in early August to lead S&S' marketing and communications teams. The post S&S Names Wibke Grutjen Global Chief of Marketing and Communications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-26 21:24:22 UTC ]
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Dionne Sims, who opened Black Garnet Books in St. Paul, Minn., to sell books by BIPOC authors in response to the 2020 murder of George Floyd in Minneapolis, is selling the store to return to school and focus on writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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After a lackluster start to the year, unit sales of print books have improved in recent months, and were up 5% in May over a year ago at outlets that report to BookScan. A BookScan analyst said that if current trends last, summer sales could top those in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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The 2024 Beijing International Book Fair's programming reflects in part a considerable interest in academic and educational publishing. The post Beijing International Book Fair Announces 2024 Conferences appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-12 20:55:09 UTC ]
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Emil Ferris’s ‘My Favorite Thing is Monsters, Book 2’, the eagerly-awaited sequel to her 2017 debut graphic novel, returns to her irresistibly curious queer protagonist, 10-year-old Karen Reyes, and her working-class life in 1960s Chicago. A six-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-12 04:00:00 UTC ]
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Amid ongoing attacks on libraries and the freedom to read, a strong professional program and an excellent slate of speakers will showcase the power of libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-10 04:00:00 UTC ]
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Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian
[ The Guardian | 2024-06-07 11:30:48 UTC ]
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Saving the family bakery, an illustrated intro to Greek mythology, 400 pet chickens, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-06-05 14:45:52 UTC ]
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NavPress takes Dominique Young's exploration of the interstion of faith and pain, IVP lands Toni Huang Kim's book on redemption, Brazos Press signs Joey Cochran's history of the development of evangelicalism as a brand, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-05 04:00:00 UTC ]
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Amazon Prime Day 2024 is coming soon, now's the time to start thinking about the things you’ll want to look for once the deals arrive. Everything from gadgets to clothes to household necessities will be on sale during the shopping event, and if you’re a Prime member, you’ll have access to all of... Continue reading at Engadget
[ Engadget | 2024-06-02 14:27:19 UTC ]
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Audiobooks continue to be a major bright spot for the industry. According to Audio Publishers Association, in 2022 alone, publishers’ audiobook revenue grew a whopping 10% to $1.8 billion. Here, PW takes a look at the publishers, platforms, and production companies bringing you the best in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
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Embroidery, cross-stitch, and other designs are inspired by woodland ecologies both natural and fantastical. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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Sales and profits at Educational Development Corp. soared in the early months of the pandemic, but the company has labored to downsize its business after overexpansion led to rising expenses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-22 04:00:00 UTC ]
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For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
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The world’s most popular streaming service has expanded into audiobooks, with a suite of services to offer publishers, authors, and agents and with a listening base hungry for audiobook content. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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New Orleans indies are vibrant community hubs in one of the liveliest and most colorful cities in the country. They not only sell books -- many offer innovative programming for both adults and children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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Two veteran publishers are settling into new roles this month at two venerable Christian publishing houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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The Lit Hub Author Questionnaire is a monthly interview featuring seven questions for five authors with new books. This month we talk to: * Noé Álvarez (Accordion Eulogies: A Memoir of Music, Migration, and Mexico) Anna Dorn (Perfume & Pain) Abby Geni (The Body Farm) Aimee Nezhukumatathil... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-14 08:56:57 UTC ]
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