5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile messaging and video. Mark Zuckerberg, Facebook CEO, led off his keynote by revealing Share Sheet, which is designed to create more attractive, predictable and targeted mobile posts. In theory, brands should be able to transfer image-based information from their proprietary apps into Zuckerberg's social system. "Today, there are more than a dozen ways of sharing from an app into Facebook," he said. "People want to be able to share into messages and groups and not be surprised about what it will look like." Here are four more interesting items Facebook announced today that could have significant implications for social-minded marketers. Facebook Messenger Facebook is revamping its Messenger app that could put it in direct competition with big names like Snapchat, Kik and WeChat. David Marcus, vp of messaging products at Facebook showed off how brands like Everlane will start using Messenger as a one-on-one communication tool, hinting at what Facebook's e-commerce play looks like. When someone buys something on Everlane, a Facebook Messenger button shows up on the page. Clicking on the button triggers the retailer to send a receipt to people with their shipping information. ... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-26 00:00:00 UTC ]
News tagged with: #content directly #ad business #shopping cart #latest step

Other news stories related to: "5 Big Things Marketers Need to Know From Facebook's Developer Conference"


CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #effective ways


Amazon announces the return of Prime Big Deal Days on October 8 and 9

We knew Amazon would revive its Prime Big Deal Days sale event this fall, but we didn’t know the exact dates until today. The online retailer announced that the sale event will return this year on October 8 and 9, giving us all the more reason to call it October Prime Day as we have done in... Continue reading at Engadget

[ Engadget | 2024-09-18 16:55:13 UTC ]
More news stories like this | All news stories tagged with: #kindle #follow @engadgetdeals #buying advice #bit easier #gaming gear #include gadgets #check back #samsung 55-inch #pixel 8a #apple earlier #holiday season #airpods pro #product page #cyber monday


The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
More news stories like this | All news stories tagged with: #digital content #increase awareness #increased focus #early days


Amazon Prime Big Deal Days dates announced: The fall Prime Day sale returns on October 8 and 9

We knew Amazon would revive its Prime Big Deal Days sale event this fall, but we didn’t know the exact dates until today. The online retailer announced that the sale event will return this year on October 8 and 9, giving us all the more reason to call it October Prime Day as we have done in... Continue reading at Engadget

[ Engadget | 2024-09-17 05:03:56 UTC ]
More news stories like this | All news stories tagged with: #kindle #follow @engadgetdeals #buying advice #samsung 55-inch #pixel 8a #apple earlier #holiday season #airpods pro #cyber monday #black friday #holiday shopping #robot vacuums #wireless earbuds


NEIBA's Fall Conference Attracts 600 People to Boston

This year's New England Independent Booksellers Association conference, held September 11–13, brought together booksellers, publishers, and authors and highlighted such industry trends as the rising price of books and strong sales of horror and fantasy titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #booksellers association #fantasy titles #strong sales


Big Publishers Saw Earnings Rebound in the First Half of 2024

Cost cuts and higher sales led to rises in profits at HarperCollins, Lagardère Publishing, and Penguin Random House in the first half of this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #lagardère #penguin random house #lagardre publishing #cost cuts #big publishers


New YA Book Releases, September 5, 2024

There are over 40 new YA books hitting shelves this week. Dive into some of the best of the best! Continue reading at Book Riot

[ Book Riot | 2024-09-05 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #ya book


Lit Hub Daily: September 5, 2024

“I’ve never felt the presence of my own death so close to me,” writes Nahil Mohana while chronicling the toll of living with endless displacement and fear in Gaza. | Lit Hub Memoir Shannon Bowring asks, “How do you create a written world that honors the spirit of the place that inspired it while... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-05 10:30:24 UTC ]
More news stories like this | All news stories tagged with: #memoir


Book Review: ‘Under the Eye of the Big Bird,’ by Hiromi Kawakami

In Hiromi Kawakami’s new science fiction novel, Earth is a place of surveillance, isolation and dread. The characters (and clones) are doing their best to stay alive. Continue reading at The New York Times

[ The New York Times | 2024-09-03 09:00:59 UTC ]
More news stories like this | All news stories tagged with: #science fiction #stay alive #book review


Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | All news stories tagged with: #publishing division #significant cuts #challenging year #free app #latest updatesget #guardian australia


Leonard Riggio, Who Built Barnes & Noble Into a Bookselling Titan, dies at 87: 10 Things to Know About Him and His Empire.

From upstart to Goliath to villain and back, Leonard Riggio's influence was unparalleled in the world of books. Continue reading at Book Riot

[ Book Riot | 2024-08-27 20:30:32 UTC ]
More news stories like this | All news stories tagged with: #barnes #leonard riggio


St. Martin’s Press Responds to Marketing Controversy

Amid a months-long dispute with influencers, many of whom have vowed not to promote St. Martin's Press titles until their concerns are addressed, SMP on Friday released a brief statement condemning "racism in all its forms" and saying it remains committed to "publishing a wide variety of books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #wide variety


Big Indie Books of Fall 2024

Independent presses keep up the good fight in a fall season full of bold and inventive offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent presses


Leigh Marchant Joins HBG as Chief Marketing Officer

Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #hachette book


5 New Travel Guides to Dream Destinations

Books from Accidentally Wes Anderson, Atlas Obscura, and others take readers on the adventures of a lifetime. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #atlas obscura #travel guides


5 New Books About Bookstores

A slate of recent books about bookselling extolls the manifold virtues of bookshops, which serve as community pillars, literary salons, political entities, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #recent books


Five things: Bain Capital, lab vacancies, and science fiction becoming reality

Good morning, Boston. Happy National Root Beer Float Day. Here are the five things you need to know in local business news to start your Tuesday, before you go get that Black Cow. The biggest business news of the day — unless you include the continuing Wall Street meltdown — is the finding by... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-08-06 10:16:18 UTC ]
More news stories like this | All news stories tagged with: #science fiction #online search #good morning #bain capital


Strong Attendance at 2024 Realm Makers Conference

Owned and run by Scott and Becky Minor, Realm Makers has succeeded in creating a place for faith-based speculative fiction readers and authors to call home—and the 2024 event, held in St. Louis, July 18-20, was its best-attended yet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with:


STEAM Marketing Snapshot

We asked kids’ publishers for notes on their successful marketing strategies in the STEM/STEAM space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with:


Book Deals: Week of August 5, 2024

MCD Books lands a new novel by Pulitzer Prize-winner Adam Johnson, Berkley will publish bestselling German author Mona Kasten's Maxton Hall trilogy in English, and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #german author #book deals