Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency. With major players like this setting the new rules, the industry will have to start adapting, and soon. Sponsor content by Celtra. The post 3 ways agency calls for viewability will change ad buying appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-07-23 00:00:00 UTC ]
News tagged with:
#greater transparency
#major players
#sponsor content
Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian
[ The Guardian | 2019-05-23 05:00:40 UTC ]
More news stories like this | News stories tagged with:
#online campaigning
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age
[ Advertising Age | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital products
#flat fee
Usborne has acquired Tim Ellis’ debut novel, winner of the 2017 Joan Aiken Future Classics Prize, in a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-03-19 00:00:00 UTC ]
More news stories like this |
TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trading desks
#ad exchanges
#principal analyst
The cloud of Brexit hung over the Scottish Book Trade conference, although the mood of the day was one of optimism and resilience. Continue reading at The Bookseller
[ The Bookseller | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cultural change
#brexit looms
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#alexa app
#tribune publishing
#potential buyers
Egmont has acquired a book about finding your voice and changing the world by Laura Coryton, the leader of a campaign against tampon tax. Continue reading at The Bookseller
[ The Bookseller | 2018-11-27 00:00:00 UTC ]
More news stories like this |
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayGlamour, long a mainstay in Cond... Continue reading at Advertising Age
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audio version
#alexa device
#alexa app
#magazine business
Biteback Publishing has acquired the UK and Commonwealth rights to Where We Go from Here: Two Years in the Resistance, the upcoming title by US politician Bernie Sanders. Continue reading at The Bookseller
[ The Bookseller | 2018-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biteback publishing
#upcoming title
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age
[ Advertising Age | 2018-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#email newsletter
#real world
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Time magazine is getting new... Continue reading at Advertising Age
[ Advertising Age | 2018-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#treasure trove
#iconic titles
#lifestyle brands
#sports illustrated
Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad inventory
#publishing partners
#including hearst
#nbc universal
#ad tech
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#alexa app
#news release
#report adds
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european union
#brands aren
Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ceo appeared
#policy change
#make sense
Cassell has acquired Primate Change, a "polemical look at how and why the human body has changed since humankind first got up on two feet", by author and academic Vybarr Cregan-Reid. Continue reading at The Bookseller
[ The Bookseller | 2018-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#human body
The Good Literary Agency has made two new hires, Nicola Chang, of Aitken Alexander Associates and Arzu Tahsin, former publishing director of Weidenfeld & Nicolson. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#arzu tahsin
#weidenfeld nicolson
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Cond Nast and Vogue are denying a report that uber-tastemaker Anna Wintour might leave this summer. Page Six says it talked to multiple sources who say the... Continue reading at Advertising Age
[ Advertising Age | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#artistic director
#print editions
Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as "Netflix for magazines"that lets users subscribe to more than 200 titles for $9.99 a month.Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple's efforts in online... Continue reading at Advertising Age
[ Advertising Age | 2018-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app stores
#online services
#vanity fair
#bloomberg businessweek
#meredith corp
The first president to have a Twitter account thinks social media needs to change. In what was supposed to be an off-the-record speech at MIT’s Sloan Sports Analytics Conference on Friday, Barack Obama shared his concerns about how social media has un-united these states of ours. Libertarian... Continue reading at Fast Company
[ Fast Company | 2018-02-27 00:00:00 UTC ]
More news stories like this |