3 ways agency calls for viewability will change ad buying

Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency. With major players like this setting the new rules, the industry will have to start adapting, and soon. Sponsor content by Celtra. The post 3 ways agency calls for viewability will change ad buying appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-07-23 00:00:00 UTC ]
News tagged with: #greater transparency #major players #sponsor content

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Fresh call for Oxford dictionaries to change 'sexist' definitions

Open letter continues drive to remove ‘damaging everyday sexism’ in its entries, such as citing ‘bitch’ as a synonym for womanThe leaders of Women’s Aid and the Women’s Equality party are among the signatories to an open letter calling on Oxford University Press to change its dictionaries’... Continue reading at The Guardian

[ The Guardian | 2020-03-03 16:48:26 UTC ]
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3 Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue

Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
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5 Ways Amazon Changed Shopping in the 2010s

If it wasn't for Amazon, we might still be buying books at bookstores or at least from another website. Barnes and Noble could still be independent. Borders might still be around. Your mom and pop could possibly eke out an honest living as independent booksellers. And so on. Click here to read... Continue reading at AdWeek

[ AdWeek | 2019-12-23 12:00:31 UTC ]
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Authors call out John Lewis for 'similarities' between Christmas ad and children's books

John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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William Collins wins Mundy's 'urgent' climate change book in three-way auction

William Collins has triumphed in a three-way auction to publish Financial Times journalist Simon Mundy’s "urgent and practical" book on how climate change will transform global industry, economy and international development. Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 16:03:08 UTC ]
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The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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How the Internet has changed the way we write — and speak. It’s not all ALL bad.

In “Because Internet,” a linguist looks at the way online conversation is shaping all conversation. Continue reading at The Washington Post

[ The Washington Post | 2019-09-13 02:02:24 UTC ]
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Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday

[ Digiday | 2019-09-12 18:40:59 UTC ]
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HQ buys 'inspiring' breast cancer novel from Lloyd in four-way auction

HQ has triumphed in a four-way auction for an "inspiring and deeply moving" novel by Josie Lloyd, inspired by her own experience, about a woman reclaiming her life after a breast cancer diagnosis. Continue reading at The Bookseller

[ The Bookseller | 2019-08-07 16:11:51 UTC ]
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The Bookstagrammers and BookTubers changing the way we read

We asked three book influencers about these online communities that are so warm, they feel like social media’s best. Continue reading at The Washington Post

[ The Washington Post | 2019-08-06 16:14:17 UTC ]
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Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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From Uber driving to huge book deal: Adrian McKinty's life-changing phone call

Despite awards and acclaim for his crime fiction, the impoverished novelist lost his home and was set to quit – then the phone rangIt was1.30 in the morning in Melbourne and Adrian McKinty had just got home after dropping off his last Uber customer of the night at the airport. His phone rang. It... Continue reading at The Guardian

[ The Guardian | 2019-07-08 06:00:17 UTC ]
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A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
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Cannes #WednesdayWisdom. Plus, a lawsuit over sex toy ads: Wednesday Wake-Up Call

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[ Advertising Age | 2019-06-19 10:00:00 UTC ]
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[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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