3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
News tagged with: #book marketing

Other Publishing stories related to: '3 Epiphanies About Social Media Marketing for Books'


'The Book Show' moves to primetime

Written By: Graeme Neill Publication Date: Tue, 04/10/2011 - 10:10 Sky Arts is moving "The Book Show" to a new primetime slot on Thursdays when it returns for a fifth series next week. The show, presented by Mariella Frostrup, will be broadcast at 8pm and opens with four episodes from the... Continue reading at The Bookseller

[ The Bookseller | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #mariella frostrup #author interviews


Cornerstone buys business book from ex-Tesco c.e.o.

Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 08:05 Former Tesco c.e.o. Sir Terry Leahy has written a business book for Cornerstone. Random House Business Books publishing director Nigel Wilcockson bought world rights to Ten Management Lessons by Sir Terry through Danny... Continue reading at The Bookseller

[ The Bookseller | 2011-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business book


3-for-2 an "irritating" offer - Daunt

Written By: Lisa Campbell Publication Date: Mon, 03/10/2011 - 08:12 Scrapping Waterstone’s 3-for-2 offer will make customers focus more on books rather than price, the retailer’s m.d James Daunt has said. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james daunt


Fortune Releases Steve Jobs History E-Book

"All About Steve: The Story of Steve Jobs and Apple from the Pages of Fortune" has been released on Amazon as a Kindle book. Continue reading at PC World

[ PC World | 2011-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steve jobs #kindle book


Galaxy Book Awards moves date and venue

Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 17:23 The 2011 Galaxy National Book Awards will take place on 4th November, rather than 9th, with the Mandarin Oriental Hotel in Knightsbridge announced as the location. Agile Marketing m.d. Alastair Giles said: "It's mainly a... Continue reading at The Bookseller

[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Children's book sales defy recession

Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 30/09/2011 - 08:40 Children’s books sales outperformed the rest of the market in the first half of 2011, down just 1% year on year to £143m, due to blockbusting brands and the delay in children adopting digital content in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #1% year #5% year #charlotte williams #16th july #fiction sales


Casey to tackle kids' books for RH

Written By: Charlotte Williams Publication Date: Thu, 29/09/2011 - 08:15 Ebury Press and Random House Children's Books have signed two separate three-book deals with crime writer Jane Casey. Editorial director for fiction at Ebury Gillian Green acquired UK rights, including Europe and British... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Super Thursday fans media coverage

Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 09:37 Super Thursday has begun with a welter of press coverage about one of the busiest days in the publishing calendar. Today, 225 hardbacks hit shops including titles by Jamie Oliver, Alan Partridge, James Corden and Robert Harris.... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press coverage #publishing calendar #jamie oliver #alan partridge #james corden #robert harris


Dahl in R&J Children's Christmas Book Club

Written By: Charlotte Williams Publication Date: Thu, 29/09/2011 - 09:37 Titles by Roald Dahl, Rod Campbell and Janet and Allan Ahlberg are included in the selection for the third Richard and Judy's Children's Christmas Book Club, launched today in W H Smith stores. The 12 Richard and Judy... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #roald dahl #rod campbell #allan ahlberg #launched today


Book sales pass the £1bn mark

Written By: Philip Stone Publication Date: Thu, 29/09/2011 - 09:30 Printed book sales in 2011 have passed the £1bn mark two weeks later than in 2010 with David Nicholls' One Day the biggest selling book of the year to date. In total, £29.5m was spent at UK booksellers in the week ending 24th... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #1bn mark #david nicholls #uk booksellers #11th september


Lord Sugar to hold Twitter book signing

Written By: Charlotte Williams Publication Date: Wed, 28/09/2011 - 08:39 Pan Macmillan will be holding the world's first live Twitter book signing to launch Lord Alan Sugar's book The Way I See It: Rants, Revelations and Rules for Life. The signing will be held over www.lordsugar.tv at 1pm... Continue reading at The Bookseller

[ The Bookseller | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lord sugar #twitter followers


Summit Business Media Sells Off Highline Data

Summit Business Media has sold Highline Data--its insurance information services unit--to SNL Financial LC. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study shows


Bezos tops Guardian book trade power list

Written By: Graeme Neill Publication Date: Mon, 26/09/2011 - 08:50 Amazon c.e.o. Jeff Bezos has been named as the most powerful man in books in a Guardian and Observer "power list" of the 100 key people in the trade. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff bezos #powerful man #power list


PPA appoints James Papworth as marketing director

The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week

[ Media Week | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director


More Readers, Sales for E-books

There are almost as many ebook surveys as there are digital conferences. Two new surveys released last week provided more information, one on the impact digital readers have had on consumers' reading and book-buying habits, while a second examined the impact of digital publishing on the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book-buying habits #digital publishing


Glam Media Acquires Ning

Glam Media, a lifestyle and fashion blog network, has acquired Ning, a platform for building social media communities. Terms of the deal were not disclosed, but reports are putting the price in the $150 million to $200 million range and mostly in stock. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #glam media #$150 million


Turkey to be LBF Market Focus 2013

Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british council #public events


Book Warehouse takes over Travel Bookshop site

Written By: Benedicte Page and Philip Jones Publication Date: Tue, 20/09/2011 - 10:14 The Travel Bookshop premises in Notting Hill will reopen as a bookshop this week after The Book Warehouse acquired the lease to one-half of the building from the Travel Bookshop's founder Sarah Anderson. read... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel bookshop #benedicte page #notting hill


Bertrams completes Dawson Books acquisition

Written By: Charlotte Williams Publication Date: Mon, 19/09/2011 - 09:32 Bertrams has made three management team appointments, with Nick Harknett joining as group commercial director as parent company Smiths News Group completes its purchase of the Dawson Group. Smiths News now owns the Dawson... Continue reading at The Bookseller

[ The Bookseller | 2011-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smiths news