OK, first of all, nobody is going to teach you how to actually kill an intern. Instead, this is about how I almost killed our interns by unintentionally breaking their hearts. Through exit interviews, I became newly empathetic to their struggles. Even when you’re young and talented, it’s not easy to break into our business without the resources and connections to get that coveted first job. The Apollo51 program is a network of creative shops committed to doing just that. It comprises 18 agencies, including Droga5, BBH, BBDO, Grey and Mekanism, the last of which is my workplace, with a goal of launching the careers of diverse future talent. We’ve been able to curate our internship programs into one that ensures there is more diversity at the ground level of our creative teams—at least 51 percent diverse talent, to be exact. Here are 10 tips that can benefit your intern program this summer: Be clear about hiring expectations Be clear up front that an internship might not result in a full-time job offer. And to alleviate the broken hearts, use your connections, social platforms and resources to help them find jobs. Preach your purpose Imagine an intern’s first day at the office. New outfit and a venti cup of eagerness. Out of the elevator and straight into the cynical salt mine of a hectic creative department. Let’s ensure that interns’ first impression is a positive one. On Day One, have an agency principal tell the company’s origin story, higher purpose and vision... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-17 07:00:00 UTC ]
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BuzzFeed knows that if ain't broke, don't fix it. The publisher returned with a new Dear Kitten video with Friskies this week, though threw the cat’s mortal enemy—the dog—into the mix. And all the feline and canine love on the Internet has propelled the clip to 5.8 million views since it was... Continue reading at AdWeek
[ AdWeek | 2014-10-15 00:00:00 UTC ]
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In this week's roundup of books generating interest around the globe, we look at a Spanish novel that became an unexpected buzz title at the Frankfurt Book Fair; a lauded Swedish journalist's stab at crime fiction; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-13 00:00:00 UTC ]
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Albertine, the newly opened New York City bookstore of the French Embassy, launches a six-day festival and two stores mark reopenings: Third Street Books and Know Knew Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Rick Strassman, author of 'DMT and the Soul of Prophecy' (Inner Traditions, 9781594773426), will appear on 'Coast to Coast AM' on Sunday, October 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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All the news from the of the Frankfurt Book Fair, including big buzz around a Spanish author, the word from HarperCollins CEO Brian Murray, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Readers eager to support their local bookstores might want to consider paying to sponsor a bookshelf. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-08 00:00:00 UTC ]
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Literary agents Geraldine Rose and Sridhar Gowda of Kadalu recount their experience visiting the leading literary event in Georgia, which was full of surprises. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-02 00:00:00 UTC ]
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'Killing Patton,' the fourth installment in Bill O’Reilly and Martin Dugard’s Killing series, debuted on Apple’s bestseller list at #2 for the week ended September 28. T Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
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Minnesota license plates proclaim that the state is the Land of 10,000 Lakes. It could just as well be called the land of 10,000 presses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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The Perseus Books Group is integrating its London and New York sales teams, placing them under the control of someone who will take over the newly created role of v-p of international sales and marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
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For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
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Graphic novel sales are up this year in both the bookstore channel and specialty comics shops. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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It's September which means school is back in session. Here are 10 books that take place at schools or primarily involve the lives of teachers and students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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American Academy of Religion recognizes excellence in scholarship; another big hit for Lysa TerKeurst. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
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Nasty Gal, an online retailer for young women, reportedly slashed up to 10 percent of its workforce in recent weeks. The company released 20 employees from its public relations and technology departments, with plans to outsource that work, reports Women's Wear Daily. Fashion entrepreneur Sophia... Continue reading at AdWeek
[ AdWeek | 2014-09-09 00:00:00 UTC ]
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Joel Osteen offers more encouragement in his newest book; James Carroll explores the meaning of Jesus for today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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On the third day (and the last of the trade/professional days) of the Beijing International Book Fair (BIBF), international publishers combined rights sales with more educational efforts on the needs of the Chinese market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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To be released in December, 'The Strange Library' will be Murakami’s second work published in 2014, a 96-page illustrated book designed by Chip Kidd. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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In the near decade that's passed since director Robert Rodriguez and Frank Miller brought Miller's noir comic Sin City to the big screen, filmmaking technology has gotten better, comic book movies have become an official Big Deal, and 3-D has become a lot more palatable. What's more surprising... Continue reading at Wired
[ Wired | 2014-08-22 00:00:00 UTC ]
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As the school year starts, get your bookshelf started with Hemingway, Bronte, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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