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In promoting edgy 'Joker,' Warner Bros. steers clear of brands

"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies.  While other... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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