#contextual advertising—served

Publishing news tagged with #contextual advertising—served


What happens if they toss cookies?

There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-25 19:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom line #increasingly important #jarrod dicker #major role #open internet #chetna bindra #digital publishers